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All Journal Jurnal Komunikasi Pembangunan Farabi MetaKom : Jurnal Kajian Komunikasi KOMUNIKE: Jurnal Komunikasi Penyiaran Islam ANIDA : Aktualisasi Nuansa Ilmu Dakwah KOMUNIKA Jurnal TAM (Technology Acceptance Model) Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal Teknologi Komputer dan Sistem Informasi Kajian Jurnalisme Ath Thariq Jurnal Dakwah dan Komunikasi Tatar Pasundan : Jurnal Diklat Keagamaan Jurnal Pewarta Indonesia Jurnal PkM (Pengabdian kepada Masyarakat) Al-Mu'awanah Jurnal Komunikasi Islam Jurnal Ilmu Komunikasi Dan Media Al Huwiyah: Journal of Woman and Children Studies West Science Interdisciplinary Studies Tatar Pasundan: Jurnal Diklat Keagamaan West Science Interdisciplinary Studies Jurnal Audiens Jurnal Ilmu Komunikasi Jurnal TAM (Technology Acceptance Model) JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi) Journal of Public Relations and Digital Communication (JPRDC)
Nadya Amalia Nasution
Universitas Islam Negeri Raden Intan Lampung Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : Journal of Public Relations and Digital Communication (JPRDC)

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Da'wah bil Social Media: A Phenomenological Study of iGeneration TikTok Platform Users Nasution, Nadya Amalia
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3515

Abstract

This research examines the phenomenon of da'wah through social media (social media) carried out by iGeneration, especially UIN Raden Intan Lampung students, who are users of the TikTok platform. By using a phenomenological approach and integrating the Stimulus-Organism-Response (SOR) theory with the concept of social media "affordances,” this research aims to understand the experiences, strategies, and impacts of digital da'wah among Muslim students who use TikTok. Data collection methods include in-depth interviews, online participant observation, TikTok content analysis, and focus group discussions. The research results show that preaching content on TikTok acts as an effective stimulus, triggering cognitive and affective processes in the user (organism), which then produces a response in the form of increased religious awareness and changes in behavior. This research also reveals the critical role of TikTok affordances in shaping digital preaching practices and the ethical and theological challenges young preachers face. These findings provide in-depth insight into the transformation of da'wah practices in the digital era and the implications for Islamic education in higher education.Keywords: Digital da'wah, TikTok, iGeneration, SOR theory, media affordances, phenomenology
Co-Authors Ade Nur Istiani Aini, Zelin Trisna Ais Rifka Oktavia Ais Rifka Oktavia Alfian, Irfan Alisya Elisa Budiyanti Fatiya Zahida Fiqih Satria Frasetya, Vito Ibrahim Besar Iptahudin Iptahudin Iptahudin, Iptahudin Khairullah Khomsahrial Romli M Ihsan Solihin Mubasit Mubasit, Mubasit Muhamad Muslihudin Noffiyanti Nurcahyono, Wahyu Rahmawati, Berlian Rosidi Rosidi Siti Samhati Sri Wahyuni Syafira, Nanda Syahim Toni Wijaya Wijaya Umi Rojiat Umi Rojiati Vito Frasetya Wijaya, Toni Wijaya