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Journal : Jurnal Komunikasi Pembangunan

Segmentasi Pemilih Pemula berdasarkan Akses Berita Politik Melalui Media Sosial di Kabupaten Bogor Roni Jayawinangun; David Rizar Nugroho
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.447 KB) | DOI: 10.46937/17201926845

Abstract

Political participation is an important problem because it is one form of support that comes from various parties or groups. Political participation is inseparable from the media as a means of information for the community. Beginner voters are one part of the community whose voice is needed in the political process. Beginner voters with media are two things that cannot be separated, especially the use of social media. The research objective consists of several things, namely: 1). Knowing the characteristics of beginner voters in Bogor Regency; 2). Knowing the use of social media in accessing political news on beginner voters; 3). Analyzing the political typology of beginner voters; 4). Analyzing the segmentation of beginner voter typology based on access to political news on social media. This study used a survey approach and data collection using a questionnaire on 105 respondents. The sampling method uses quota sampling while the data analysis uses descriptive analysis, mean scores and CHAID. The results of this study indicate that the characteristics of beginner voters in Bogor Regency are dominated by women, high school education, not participating in the organization. Instagram is the most widely used social media as access to political news. The typology of beginner voters from the largest percentage is apathetic voters followed by naive, alienated and loyal voters, the media, the more access to news through social media encourages voters to be loyal, without accessing politics through social media makes voters apathetic.
DOES TELEVISION PROMOTE DEAGRARIANIZATION? Understanding Rural-Youth Perception Towards the Agricultural-livelihood information on Television Yogaprasta Adi Nugraha; David Rizar Nugroho
Jurnal Komunikasi Pembangunan Vol. 19 No. 01 (2021): February 2021
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/19202133714

Abstract

The phenomenon of the high number of rural-youth migration from rural areas need to be studied from the perspective on how the agricultural livelihood is constructed by actors within the village. This research tries to focus on how rural-youth interpret messages on television about agricultural livelihood. Previous studies have explained that there are several things that can cause youth in the village to migrate out of the village. This study aims to (1) identify the characteristics of youth in Ciasmara Village, Pamijahan District, Bogor Regency, (2) Rural-youth Exposure in watching television. (3) Perceptions of rural youth on agricultural information representations on television. This research was conducted in Ciasmara village, Pamijahan District, Bogor Regency from March 2020 to August 2020 using quantitative research methods with a descriptive-comparative approach. 120 youth were selected as research samples. This research found that some of rural-youth in Ciasmara village admitted to having watched agricultural programs on television either on the news or in other programs in the last six months. The types of agricultural information that rural-youth in Ciasmara village have watched are mostly related to cultivation, harvest failure, pest attacks, and low agricultural prices.