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Journal : Dharmas Education Journal (DE_Journal)

STRATEGI SEKOLAH DALAM PENINGKATAN PESERTA DIDIK BARU (STUDI KASUS SMA LABSCHOOL UNESA 1) Maruta Pradana, Ramadhan; Murtadlo, Murtadlo; Widodo, Bambang Sigit
Dharmas Education Journal (DE_Journal) Vol 4 No 1 (2023): Juni
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univesitas Dharmas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56667/dejournal.v4i1.952

Abstract

The emergence of private schools in urban areas is to fill the lack of availability of public schools because the population is not balanced with the number of schools. The mushrooming of private schools raises new problems in getting students in uncertain conditions. Many private schools do not get students or do not fit the class, which makes these private schools have to be closed. SMA Lab School UNESA 1 has a strategy used to increase the number of students in each new school year. The purpose of this research is to see how the school's efforts to increase the number of students in the new school year. In this study using a qualitative case study method, data collection techniques were used by interviews, observation, and documentation studies. The subjects in this study were the school principal, vice principal, teacher, and student guardians. Data analysis techniques with data condensation, data presentation, and data conclusions are displayed. The results of this research have three main themes, namely the school's internal strategy in improving the school's internal system, external strategies related to cooperative relations and communication carried out by school stakeholders, and the obstacles experienced can be used as a reference for future evaluations in improving school strategies. The conclusion of the strategy carried out by SMA Lab School is to improve the internal quality of the school, improve cooperative relations with externals, and pay attention to the obstacles that occur during the process of implementing the strategy in increasing the number of students in the new school year.
STRATEGI SEKOLAH UNTUK MENINGKATKAN PESERTA DIDIK BARU BERBASIS AGAMA KRISTEN (STUDI SMA SWASTA DI SURABAYA) Maruta Pradana, Ramadhan; Murtadlo, Murtadlo; Wulandari, Ayu
Dharmas Education Journal (DE_Journal) Vol 6 No 1 (2025): DE_Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univesitas Dharmas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56667/dejournal.v6i1.1692

Abstract

The development of many private schools in Surabaya has resulted in increasingly tight competition for students between schools. The aim of this research is to look at the strategies of Christian-based private schools in Surabaya in improving the quality and quantity of new students. The methodology used in this research uses qualitative case studies, data collection in this research is by means of interviews, observation, documentation and questionnaires. This research took 1 Christian-based private school in Surabaya. The subjects of this research were the principal, deputy principal, teachers, and parents/committee. The results of this research contain 3 major sub-themes, including, (1) Implementation of internal strategies in line with human resource development and encouragement to introduce schools, improving infrastructure, student services, superior Christian-based curriculum, strong organizational coordination, development of science and technology, Internal policies that provide benefits for prospective students. (2) Implementation of External Strategy, the role of participation by parents, alumni and the surrounding community, central government education policies, and development of creative educational marketing implementation. (3) Obstacles in implementing the strategy require developing facilities and improving services for new students that need to be improved following current developments. Implementing an external strategy requires strategic marketing efforts and price competition that is in line with school financing.