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All Journal JURNAL PROMOSI KESEHATAN INDONESIA MIX : Jurnal Ilmiah Manajemen Jurnal Kebidanan Dan Kesehatan Tradisional Ekonomi Bisnis Jurnal Kreativitas PKM Jurnal Medika Malahayati Jurnal Doktor Manajemen (JDM) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas JUDICIOUS: Journal of Management Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Abdimas ADPI Sains dan Teknologi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Ekonomika dan Manajemen Jurnal Kesehatan Kusuma Husada Journal Of Science Education And Management Business Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian Masyarakat Jajama (JPMJ) Jurnal Kebidanan (JBd) Poltekkes Kemenkes Maluku Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Bukit Pengharapan Digital Innovation : International Journal Of Management Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat International Journal Business, Management and Innovation Review
Dewi Murtiningsih
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Digital Innovation : International Journal Of Management

 1 
The Effect of Green Marketing, Social Media Marketing, Word of Mouth And Service Quality on Purchasing Decisions Dewi Murtiningsih; Robby Dharma; Yananto Mohadi Putra
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.82

Abstract

The formulation of the problem in this research is: Does green marketing influence purchasing decisions? Does social media marketing influence purchasing decisions? Does word of mouth influence purchasing decisions? Does service quality influence purchasing decisions? The objectives of this research are: to determine the influence of green marketing on purchasing decisions, to determine the influence of social media marketing on purchasing decisions, to determine the influence of word of mouth on purchasing decisions, to determine the influence of service quality on purchasing decisions. This research is included in exploratory research. The population in this study is unknown, the number of samples in this study was 220. The analysis tool uses PLS. The research results show that green marketing has no significant effect on purchasing decisions, social media marketing has a significant effect on purchasing decisions, word of mouth has a significant effect on purchasing decisions, and service quality has a significant effect on purchasing decisions.
Binge-Watching and Continuation Intention in VoD Services: The Mediating Role of Cliffhangers Among Young Viewers Firman Fauzi; Agung Hudaya; Dewi Murtiningsih
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.168

Abstract

The impact of binge watching is an evolving phenomenon affecting consumers' continuation intention on video-on-demand (VOD) platforms, mediated by cliffhangers. This study targets a population of young individuals aged 17-25 years. The research design is quantitative, aiming to demonstrate the cause-and-effect relationship between binge watching and continuation intention, mediated by cliffhangers. The novelty of this research lies in not only examining the direct relationship between binge watching and continuation intention but also investigating the mediating effect of cliffhangers, providing deeper insights into the underlying mechanisms of consumer behavior. Data analysis was conducted using the Smart PLS application, utilizing primary data for the study. The findings indicate that cliffhangers directly have a positive and significant impact on the continuation intention for video-on-demand and also significantly influence binge watching. Additionally, binge watching has a positive and significant effect on the continuation intention for video-on-demand. However, indirect, binge watching has a positive but not significant effect on the continuation intention for video-on-demand when mediated by cliffhangers.
Co-Authors Agung Hudaya Ahmad Badawi, Ahmad Andayani, Lies Andriansyah Bachtillah Bina Kurniawan Caroline, Rona Tumiur Mauli Daru Lestantyo Diporini, Vidya Ayu Elizabeth Yohanes Eri Marlapa Faturrachman Al Rommy Feby Lukito Wibowo Firman Fauzi Junaedi Junaedi Lohana Juariyah Lucky Nugroho Mulyaningsih, Hendrati Dwi Nur, Hifizzah NURUL HIDAYAH Pradessty, Adzhana Dhiva Ririn Wulandari Robby Dharma Sariani, Sariani Satiyem, Satiyem Silaban, Ana Christian Silaban, Anna Christin Supriyatno Supriyatno Syairamesta, Gantara Shakti Syaputra, Zoel Anggara Triwik Sri Mulati Usino, Wendi Usino, Wendi Usino Wahyudi, Widi Wendi Usino Yananto Mihadi Putra