Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : ABDINA: Jurnal Sosial Dan Pengabdian Kepada Masyarakat

PEMBEKALAN STRATEGI PENINGKATAN PENJUALAN PRODUK UMKM DI DESA BABAN KECAMATAN GAPURA KABUPATEN SUMENEP Wahyuni, Purwati Ratna; Rahman, Sindi Arista; Muchtar, R.P. Much
ABDINA: Jurnal Sosial dan Pengabdian kepada Masyarakat Vol 2, No 2 (2023)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/abdina.v2i2.1276

Abstract

Service is one of the tridharma that must be carried out by lecturers. This briefing was given to managers of Small and Medium Enterprises (MSMEs) Cracker Pangsit in Baban Village, Gapura District, Sumenep Regency which aims to develop strategies for increasing sales and developing the business so that it continues to grow in the future. . This service activity is carried out using descriptive methods accompanied by information on internal and external factors on competitive advantages in the form of raw materials, legality, machines and tools, work methods / technology, packaging, promotion and marketing. The production activities carried out are relatively simple in terms of marketing. The product is packaged using plastic packaging and does not use a sales logo. The result of this service activity is an increase in sales of Dumpling Cracker products processed by MSMEs in Baban Village, Gapura District, Sumenep Regency
PENINGKATAN MINAT BERWIRAUSAHA BAGI SISWA SMKN I KALIANGET DENGAN PELATIHAN DAN PENDAMPINGAN SHOPEE AFFILIATE PROGRAM Ratna, Purwati; Rahman, Sindi Arista; Hopid, Hopid; Santoso, Ribut
ABDINA: Jurnal Sosial dan Pengabdian kepada Masyarakat Vol 3, No 2 (2024)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/abdina.v3i2.1879

Abstract

Entrepreneurship training and mentorship have become essential needs for vocational high school students to compete in the digital economy era. The Shopee Affiliate Program offers an opportunity for young people to venture into online business with minimal capital and low risk. This community service activity aims to increase the entrepreneurial interest of students at SMKN I Kalianget through a series of technical training and mentoring in using the Shopee Affiliate Program. The methods used in this activity include a participatory approach with stages of socialization, practical training, and evaluation. The results of the activity showed a significant increase in students' interest and knowledge regarding digital entrepreneurship opportunities. The evaluation was conducted through questionnaires and interviews, indicating that the majority of students were interested in utilizing Shopee Affiliate as an initial step in entrepreneurship.