Article Per Year (5 Year)
p-Index From 2020 - 2025
5.124
P-Index
This Author published in this journals
All Journal Jurnal Keperawatan Jurnal Keperawatan Indonesia Jurnal Kedokteran Brawijaya JURNAL ILMIAH KESEHATAN KEPERAWATAN Jurnal Keperawatan Jiwa (JKJ): Persatuan Perawat Nasional Indonesia Jurnal NERS Jurnal Ilmu Keperawatan dan Kebidanan IJNP (Indonesian Journal of Nursing Practices) JURNAL INSTEK (Informatika Sains dan Teknologi) Jurnal Kesehatan Holistic Media Keperawatan Indonesia Care : Jurnal Ilmiah Ilmu Kesehatan JPP Jurnal Kesehatan Poltekkes Palembang Health Information : Jurnal Penelitian Dinasti International Journal of Management Science JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Jurnal Ners Jurnal Persatuan Perawat Nasional Indonesia (JPPNI) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Telenursing (JOTING) Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Ners Widya Husada Indonesian Journal of Global Health research Jurnal Ilmu Keperawatan dan Kebidanan JURNAL KESEHATAN SAMODRA ILMU Jurnal Impresi Indonesia Jurnal Ilmiah Ners Indonesia Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Ranah Research : Journal of Multidisciplinary Research and Development Agents: Journal of Artificial Intelligence and Data Science Physical Therapy Journal of Indonesia Malahayati International Journal of Nursing and Health Science
Mustikasari Mustikasari
Fakultas Ilmu Keperawatan, Universitas Indonesia, Depok Kampus UI Depok, Jawa Barat
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

Published : 60 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK)

 1 
Correlation between Negative News Exposure and NCT 127 Brand Image on Social Media X in the Case of EX Member NCT 127 Gina, Agnes; Mustikasari, Mustikasari
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 4 No 2 (2025): Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v4i2.1336

Abstract

Media sosial merupakan platfrom daring, dimana pengguna dapat dengan mudah berpartisipasi dan berbagi termasuk berita negatif yang apat mempengaruhi citra individu atau kelompok. Penelitian ini bertujuan untuk mengetahui korelasi antara terpaan berita negatif dengan brand image NCT 127 di media sosial X, dalam kasus mantan anggota boy group tersebut. Penelitian ini memiliki kebaruan dalam pendekatannya, yaitu dengan menggunakan teori penilaian sosial untuk menganalisis bagaimana pengikut NCT 127 di media sosial X dapat menerima atau menolak informasi negatif berdasarkan sikap awal mereka terhadap grup tersebut. Selain itu, penelitian ini memberikan kontribusi dengan menambah wawasan mengenai studi brand image dalam industri hiburan. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dan menggunakan teknik sampling non-probabilitas sampel dengan jumlah responden sebanyak 100 orang. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner secara online, dan menggunakan Uji korelasi Pearson Product Moment. Berdasarkan hasil perhitungan diperoleh nilai koefisien korelasi sebesar -0,012 yang berarti variabel memiliki hubungan yang lemah dan cenderung negatif, Penelitian ini menemukan bahwasanya meskipun terdapat korelasi negatif antara terpaan berita negatif dengan brand image NCT 127, hubungan tersebut sangat lemah sehingga dampak tidak signifikan terhadap citra boygroup secara keseluruhan Social media is an online platform, where users can easily participate and share including negative news that can affect the image of an individual or group. This study aims to determine the correlation between negative news exposure and NCT 127's brand image on social media X, in the case of former boy group members. This research is novel in its approach, which uses social appraisal theory to analyze how NCT 127 followers on social media X may accept or reject negative information based on their initial attitude towards the group. In addition, this research contributes by adding insight into the study of brand image in the entertainment industry. This research uses an associative quantitative approach and uses a non-probability sample sampling technique with a total of 100 respondents. The data collection technique was carried out through distributing questionnaires online, and using the Pearson Product Moment correlation test. Based on the calculation results, the correlation coefficient value is -0.012, which means that the variables have a weak relationship and tend to be negative. This study found that although there is a negative correlation between negative news exposure and NCT 127's brand image, the relationship is so weak that it has an insignificant impact on the boy group's overall image.
Co-Authors A.A. Ketut Agung Cahyawan W Achir Yani S. Hamid Achir Yani, Achir Aditya, Muhammad Ferly AFIF, NUR Agus Setiawan Agus Waluyo, Agus Akemat, Akemat Alfaridi, Nursery Alfriyani, Meyunda Anny Rosiana Masithoh Asy-Syifa, Farhani Dea Budi Anna Keliat Chandra, Yudi Ariesta Daulima, Novy H. C. Daulima, Novy Helena Eka Budiarto, Eka ELISA ALTASANI Emi Wuri Wuryaningsih Eriyono Budi Wijoyo Evi Martha Evin Novianti Fahriza, Basri Fandy Yoduke Firman Hidayat Fitriyani, Fadillah Nur Futriani, Elfira Sri Gina, Agnes Hamid, Achir Yani Handayani, Buntar Hardayati, Yunita Astriani Hariani Hariani, Hariani Hermanto, Hendy Herni Susanti Ice Yulia Wardani ike mardiati agustin Imelisa, Rahmi INDARNA, ASEP AEP Indra Ismawan, Indra Ismawan KHAERUN, A.ALI AKBAR Kuswantoro Rusca Putra Laela, Sri Laily Nur Hidayati, Laily Nur Livana Ph, Livana M Akbar Nugraha Mandasari, Linda mariyati mariyati Mutianingsih, Mutianingsih Nofrisel, Nofrisel Norman Wijaya Gati Noviyanti, Laura Khattrine Novy Helena Chatarina Daulima Nugraha, Setiya Nuraenah, Nuraenah Nursery Alfaridi S Nasution Oktavia, Maynah Puteri, Yossie Susanti Eka Rahayu, Prastiwi Puji Rahman, Faidhul Roswendi, Achmad Setya Sambuaga, Michelle Christine Sandriana Marina Saputra, Wahyuddin Sembiring, Kezia Arihta Setiyani, Adek Silalahi, Malianti Siska Amonalisa Silalahi Sri Laela Sri Wahyuni Sri Yona Sri Yulia Sriyk H, Sriyk H Susanti Niman Syahira, Apridina Tri Setyaningsih Triani Banna Triaswati, Rusmai Tuti Nuraini Wahyudi, Fitra Albana Wisnusakti, Khrisna Yanuar Fahrizal Yati Afiyanti Yoduke, Fandy Yosi Pahala, Yosi Yossie Susanti Eka Putri Yulianti Keke Yuliastuti, Estin Yuniar Mansye Soeli Zimbalis, Aprillia