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All Journal Jurnal Bisnis dan Ekonomi Jurnal Sinergi SEIKO : Journal of Management & Business Journal on Education Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Populer: Jurnal Penelitian Mahasiswa INJURITY: Journal of Interdisciplinary Studies Innovative: Journal Of Social Science Research Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER Indonesian Journal of Economics, Business, Accounting, and Management
Muchsin Muthohar
Universitas Islam Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : SEIKO : Journal of Management

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The Influence of Service Quality, Customer Satisfaction, and Brand Image on Consumer Loyalty in Elzatta Customers Makadina, Frendy Delba; Muthohar, Muchsin
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5602

Abstract

This study aims to identify the influence of service quality, customer satisfaction, and brand image on customer loyalty among Elzatta consumers. The study utilizes non-probability convenience sampling technique for sample selection. The primary data collected for this study consists of 250 respondents. The statistical analysis technique employed in this study is Structural Equation Modeling (SEM) using SmartPLS software version 3.2.9. The results of the data analysis indicate that service quality has a positive and significant influence on customer satisfaction, brand image, and customer loyalty. Customer satisfaction has a positive and significant influence on brand image and loyalty, and brand image also has a positive and significant influence on customer loyalty.
Co-Authors Alvianto Putra Ardiansyah Amin Ramadhan Triatmaja Ashari, Salma Putri Azeem Athallah Malik Hera Hayuda Pradani Ichsan Rizal Iman Setiahutama, Hanung Josrizaul Afandi Makadina, Frendy Delba Muhammad Rifan Jungki Dausat Rafi Evan Adi Hartawan Rama Rama Reynaldo bimantaka Rudianto, Muhammad Wildan Yuha Asa Shelvina Putri Danisa