Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal khabar: Komunikasi dan Penyiaran Islam

Efektivitas Konten Media Sosial Tiktok Pada Akun @Eva Alicia Dalam Meningkatkan Aktualisasi Diri Pada Generasi Z Di Prodi KPI UINSU STAMBUK 2021 Natasya, Natasya; Kholil, Syukur
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1159

Abstract

This study aims to analyze the effectiveness of TikTok social media content on the @eva.alicia account in increasing self-actualization in generation Z, especially students of the Islamic Communication and Broadcasting Study Program (KPI) of the State Islamic University of North Sumatra (UINSU) stambuk 2021. Self-actualization is one of the highest needs in the hierarchy of human needs according to Abraham Maslow, which reflects the full realization of the individual's potential. In today's digital era, social media is one of the dominant means of self-actualization among generation Z. TikTok as a short video-based platform has become a very popular medium of self-expression and development. The @eva.alicia account, which consistently presents motivational, self-improvement, and self-love content, is considered to be able to have a positive influence on the behavior and way of thinking of its audience. The research method used was quantitative descriptive with data collection techniques through the distribution of questionnaires to 70 UINSU KPI student respondents. The results of the study showed that most of the respondents felt encouraged to recognize their potential, improve their quality, and be more confident in expressing themselves in public spaces after consuming content from the account. In addition, respondents also showed increased awareness of the importance of mental health, skill development, and forming a positive self-image.
Co-Authors Abdurrazaq Abdurrazaq, Abdurrazaq Aco, Nur Asia Agustina, Lydia Ahmad Rathomi, Ahmad Anastasya, Aqila Anderson, Hans Christian Andriani Andriani Angelen, Angelen Angelus, Michael Ani Kurniawati Setiawan Annisa, Reva Dwi Ardianti Permata Ayu Ayu, Lodiana Candri, Candri Darma Sambo, Surya Desi Riani Desy Safitri Dilla Agustin Dinarafqiya, Dinarafqiya Effendy, Dudy Endang, Andi Nurlaily Erma Erma Fanny Fanny Fatahuddin, Rahaliya Salsabila Firdaus, Reno Gaharu, Maula Nuruddin Ghazi Mauer Idroes Ghufira, Nanda ginting, laurena Gunawan , Andrew Gusriani Gusriani Hamdani, Ismi Adhanisa Hanun, Parida Harahap, Erni Febrina Hasanah, Devi Miftahul Haswar, Reni Mei Hendra, Joni HUTAHAEAN, THOMAS FIRDAUS Ibrahim, Dinullah Bayu Ingtiyas, Fatma Tresno Jers, La Ode Topo Kevin kevin Kholil, Syukur Lestari, Andi Indah Lia Wandira Lubis, Yani M. Fikri Jaka Pratama Mairanda, Risda Hairil Manda, Hilda Mawaddah Mawaddah, Mawaddah Meilinda Agustina Monata, Rio Setya Muhammad Afdal Muhammad Munawir Pohan Muhammad Zacky Muslimin Muslimin Naila Shaliha, Cut Raisha Nevin Sebastian Nathanael Noratama Putri, Ramalia Novi Chandra Saputra Novi Susanti Nur Afni Safarina, Nur Afni Nurdiyana, Nurdiyana NURUL HIDAYAH Nurzen. S, M. octamelia, Mega Pairi, Binar Pardede, Ranat Mulia Pawestri, Natasya Rahma Dewi Princesa, Winola Qadrun Nada Rachmatullah, Fahmi Rahmadhani, Nur Azlya Rahmi, Nadila Aulia Ramadhani, Salwa Rambe, Riza Hamdani Rifdah Septianingsih Rina Mirza Rizki Fadhila, Sherly Sahara, Masyitah As Sambodo, Bambang Sari, Nurvica Sasongko, Hari Andang Satika, Parida Selvi Aristantya Shahibah Yuliani Silitonga, Sutan Parasian Siregar, Suci Romadhani Srefani, Cornelia Stevany, Nabila Sujarwo Sujarwo Surbakti, Anton Diary Steward Suriadi , Suriadi SYAHPUTRA, OKY Syarah, Indri Tandililing, Elia Madatu Tania Putri Tania, Putri Tao, Toni Tao Thezo, Veren Richmarie Trisna Putri Tristama, Aditya Vernansha, Cindy Wahyuni, Srie Wangsa, Yowen Nober Yenti, Cintia Darma Yuniar Yuniar Yusuf, Akmal Zahrawati, Fawziah