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All Journal EQUILIBRIUM Islamic Ecomonics Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Adzkiya : Jurnal Hukum dan Ekonomi Syariah El-Barka: Journal of Islamic Economics and Business Iqtishodia: Jurnal Ekonomi Syariah KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Journal of Islamic Economics and Philanthropy Jurnal Ilmu Ekonomi dan Bisnis Islam Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM KEPRI) Jeksyah EKOBIS SYARIAH Abadi: Jurnal Ahmad Dahlan Mengabdi Proceedings of Femfest International Conference on Economics, Management, and Business Proceedings of Femfest International Conference on Economics, Management, and Business
Iqbal Imari
Universitas Darussalam Gontor
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH

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FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN DI SHOPEE DAN TOKOPEDIA Imari, Iqbal; Abadi, M. Kurnia Rahman; Akbar, Muhammad Ridho
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 12 No 1 (2024): Jurnal Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v12i1.8024

Abstract

The phenomena of internet usage, which is anticipated to grow over time, presents a new economic potential for e-commerce. One of the businesses owned by Pondok Modern Gontor, situated in Ponorogo City, East Java, is La Tansa Gontor Book & Stationery Store which currently also using e-commerce. This study aims to investigate the factors that influence consumer purchase interest in e-commerce used by La Tansa. The Theory of Planned Behavior, popularized by Icek Ajzen, is the theory applied in this study. This hypothesis is predicated on three different variables: behavioral attitude, subjective norms, and perceived behavioral control. In this study, a descriptive survey method is combined with a quantitative approach. With a sample size of 358 participants, the population in this study consisted of the 3,416 followers in marketplace platform. Several linear regression tests were employed in this investigation. A total score of 31,038 indicated that the aspects of product price and quality were thought to be very influential. The product pricing component, one of the two variables included in the study, had the most significant impact on consumer purchasing interest. With a 66.3% percentage. Product quality, on the other hand, has a 11.48% influence on consumer purchasing interest. Overall, the factors of product price and product quality jointly affect consumer purchasing interest with a significance of 0.05 and a F computed value of 293,715 F table 3.021, indicating that both factors have an impact.
Co-Authors Abadi, M. Kurnia Rahman Abdul Fatah Adiman, Hasbi Ash Shiddiq Ahmad Suminto Ahmad Suminto Akbar, Muhammad Ridho Ali, Muhammad Zia Alfathoni Armina, Sheema Haseena Ashada, Hafiz Diaz Adi Atika Rukminastiti Masrifah Atmojo, Muhammad Saddam Alfarisi Tri Baharudin, Adi Ihza Ely Windarti Hastuti, Ely Windarti Faaza Frisky Aulia Fadilah, Habib Ahmad Fayyidul Haq, Azriel Muhammad Gololo, Ibrahim Aliyu Harahap, Soritua Ahmad Ramdhani Hartomi Maulana Haryadi, Imam Ibrahim Aliyu Gololo Imam Haryadi M. Kurnia Rahman Abadi Mahendra Utama Cahya Ramadhan Nawawi, Khizmi Putra, Alde Mulia Rahman Abadi, Muhammad Kurnia Ramadhan , Mahendra Utama Cahya Rismana, Salsabila Salsabella, Oktavira Hanggreanda Saputra, Dwika Surya Sinaga, Faisal Abda’u Soritua Ahmad Ramdani Harahap Suminto, Ahmad Susilo, Adib Susilo, Adib . Syamsuri Sya’roni, Ahmad Vega Wafaretta Waskito, M. Agus Willy Tambayong