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All Journal Owner : Riset dan Jurnal Akuntansi EKUITAS (Jurnal Ekonomi dan Keuangan) Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Mandiri Journal of Finance and Business Digital (JFBD) Digital Transformation Technology (Digitech)
Armiani Armiani
STIE AMM Mataram
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Journal : Owner : Riset dan Jurnal Akuntansi

 1 
E-Commerce berbasis Cash On delivery Guna Meningkatkan Omset Penjualan Produk UMKM pada Masa Pandemi Covid-19 Armiani Armiani
Owner : Riset dan Jurnal Akuntansi Vol. 6 No. 1 (2022): Artikel Volume 6 Nomor 1 Januari 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v6i1.639

Abstract

Pandemi Covid-19 merupakan krisis global yang berdampak pada perkembangan Ekonomi sektor UMKM, dengan berbagai kebijakan yang diterapkan oleh pemerintah untuk pemberantasan Covid-19. Sehingga transaksi bisnis dilakukan secara daring dengan berbagai kemudahan yang ditawarkannya. Penelitian ini bertujuan untuk menganalisis E-commerce berbasis cash on delivery (COD) guna meningkatkan omset penjualan produk UMKM pada masa pandemi Covid-19. Penelitian ini menggunakan pendekatan kualitatif dengan rancangan metode studi kasus deskriptif. Data diperoleh melalui wawancara terhadap informan sebanyak 9 (sembilan) orang, dengan kriteria; 1). UMKM yang menggunakan e-commerce, 2). Konsumen yang menggunakan e-commerce, 3). UMKM dan konsumen yang bertransaksi dengan e-commerce berbasis COD, dan 4). Konsumen berdomisili di Kota Mataram. Hasil penelitian menunjukkan bahwa UMKM yang menggunakan e-commerce berbasis COD dapat meningkatkan omset penjualan dan konsumen lebih banyak yang tertarik dalam bertransaksi berbasis COD, dikarenakan konsumen merasa; 1). Konsumen lebih nyaman pada ordernya, 2). Simpel dan meminimalisasi resiko tertipu, dan 3). Cepat diproses ordernya, sedangkan UMKM merasa; 1). Memberikan pelayanan yang cepat, efisien, dan efektif, 2). Mendapatkan kepastian akan terjadinya transaksi penjualan tersebut. Sehingga transaksi menggunakan e-commerce berbasis COD merupakan strategi yang tepat yang diterapkan oleh para pelaku UMKM pada masa pandemi Covid-19.
Peran Strategi Bisnis Fintech Payment Gateway dalam Meningkatkan Kinerja UMKM di NTB Dwi Arini Nursansiwi; Armiani Armiani
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 1 (2023): Article Research Volume 7 Issue 1, Januari 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i1.1219

Abstract

Presidency Group of Twenty (G20) strengthen the acceleration of the digital transformation agenda, in line with the government's goal of national economic recovery after the Covid-19 pandemic. MSME actors are required to adapt in order to be able to be competitive in improving company performance for the sake of business sustainability. This study aims to identify fintech payment gateway becoming a business strategy in improving the performance of MSMEs in NTB. The method approach adopted in this study is qualitative with a case study description. Data were obtained through observation and interviews with 12 (twelve) informants, with the criteria; 1). MSME actors who use the application fintech, 2). Doing business online, 3). The payment system uses payment gateways, 4). MSME in NTB. The results of the study indicate that business transactions on line become a business strategy for MSME actors to improve MSME performance and business sustainability. This is because the payment system using payment gateway can transact easily, quickly, precisely, efficiently, effectively, so that actors can provide excellent service to their consumers, this is also supported and in line with the pleasures of consumers from the millennial generation and generation Z, which are dominant in transactions using fintech and saving money using E-wallet, so that consumers prefer to transact online on line with a payment system using payment gateway.
Co-Authors Baiq Desthania Prathama Basuki Basuki Dwi Arini Nursansiwi E.C. Endang Kartini Endang Kartini Fauzi, Agus Khazin Noorlailie Soewarno Sofiati Wardah