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Journal : Coopetition : Jurnal Ilmiah Manajemen

KERAGAAN USAHA TANI UBI CILEMBU DALAM RANGKA MENGKOPERASIKAN PETANI Sudewa, Jaka
Coopetition : Jurnal Ilmiah Manajemen Vol 10 No 2 (2019): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.393 KB)

Abstract

The agribusiness system of Cilembu farming consist of procurement of production facilities subsystem, on farm subsystem, marketing subsystem, subsystem of post harvest and subsystem of support. In this agribusiness system there are problem such as in procurement of production facilities subsystem is limited business capital to purchase production facilities so that the input production such as fertilizer are not always available every season only can be purchased if the previous harvesting business capital has been paid or if they get loans from middleman as well as marketing channels are still long and not favorable to the farmers and the selling price of “ubi Cilembu” is still determined by the middleman therefore the role of union is needed to overcome these problems. So in this case the cooperative can play a role in the cultivation of land that unites the lands of farmers who had small fragmented into one in order to have a large area so that it can produce higher production. If in terms of the scale of production to the results, the sum of all coefficients each shows less than one result, so that the scale of Cilembu cassava production is included inelastis, this role of the cooperative is needed in an effort to increase the production of production in the presence of cooperatives, the cooperative can provide guidance or intensive counseling to the members for cultivation of Cilembu yam cultivation can be increased production results. All respondent “ubi Cilembu” farmers agree with the idea of establishing an union.
KERAGAAN USAHA TANI UBI CILEMBU DALAM RANGKA MENGKOPERASIKAN PETANI Jaka Sudewa
Coopetition : Jurnal Ilmiah Manajemen Vol. 10 No. 2 (2019): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v10i2.41

Abstract

The agribusiness system of Cilembu farming consist of procurement of production facilities subsystem, on farm subsystem, marketing subsystem, subsystem of post harvest and subsystem of support. In this agribusiness system there are problem such as in procurement of production facilities subsystem is limited business capital to purchase production facilities so that the input production such as fertilizer are not always available every season only can be purchased if the previous harvesting business capital has been paid or if they get loans from middleman as well as marketing channels are still long and not favorable to the farmers and the selling price of “ubi Cilembu” is still determined by the middleman therefore the role of union is needed to overcome these problems. So in this case the cooperative can play a role in the cultivation of land that unites the lands of farmers who had small fragmented into one in order to have a large area so that it can produce higher production. If in terms of the scale of production to the results, the sum of all coefficients each shows less than one result, so that the scale of Cilembu cassava production is included inelastis, this role of the cooperative is needed in an effort to increase the production of production in the presence of cooperatives, the cooperative can provide guidance or intensive counseling to the members for cultivation of Cilembu yam cultivation can be increased production results. All respondent “ubi Cilembu” farmers agree with the idea of establishing an union.
Model Pengembangan Bisnis BUMDes berdasarkan Pendekatan Sharing Economy dan Gig Economy: Studi di Wilayah Kabupaten Sumedang Jaka Sudewa; Mohammad Fahreza
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 3 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i3.620

Abstract

In an effort to encourage MSMEs, especially BUMDes Bhakti, the main village of Cilembu, it is necessary to develop a new business model, namely by utilizing opportunities by implementing the digital economy so that BUMDes business activities can operate properly and can follow business developments, so that the purpose of bumdes can be achieved, namely improving services to the community and empowering villages as autonomous regions with regard to productive efforts and improving business. emandirian and village capacity in strengthening the economy. This research aims to find out the potential and business barriers of BUMDes Bhakti Utama, knowing the efforts of BUMDes Bhakti Utama Cilembu in reviving bumdes business that is currently vacuum and to formulate a sharing economy and gig economy model so that the right business model is found for BUMDes, especially BUMDes Bhakti Utama that can be developed and operate in Cilembu Village so that it has a business development strategy that is in accordance with current conditions.  Thus, this study has a contribution, both in the development of theory and in the business practices of sharing economy and gig economy in efforts to empower the village economy. The method used in this study is qualitative descriptive analysis, which is presented in the form of drawings, tables and descriptions. This descriptive analysis method is processed based on elements of the Business Model Canvas and conducted an analysis of the potential and obstacles of businesses and then analyzed based on the sharing economy and gig economy approach to get the sharing economy and gig economy model. Furthermore, SWOT and PESTEL analysis is carried out to assess the extent to which new business models can be used so that alternative strategies / efforts can be formulated.  
Pengembangan Model Kewirausahaan Dalam Rangka Meningkatkan Kualitas Kurikulum Pendidikan Melalui Pemanfaatan Teknologi Kecerdasan Buatan Suputra, I Gede Kahar; Sudewa, Jaka
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4732

Abstract

This study explores the impact of integrating ChatGPT into the Project-Based Learning (PBL) model on students' entrepreneurial competencies at IKOPIN University. The background of this research is the need for innovative learning approaches in the era of the Fourth Industrial Revolution, focusing on the role of artificial intelligence in education. The study employs a quantitative approach with an explanatory survey design, collecting data from students participating in the KBBK program based on PBL integrated with ChatGPT. The sample was selected purposively, and the data were analyzed using Structural Equation Modeling (SEM). The Confirmatory Factor Analysis results indicate a good model fit after the removal of 16 indicators, leaving 8 indicators with a CMIN/DF of 1.406, a P-value of 0.122, a GFI of 0.973, and an RMSEA of 0.045. The results show that PBL has a significant positive impact on the use of ChatGPT (coefficient 0.068) and the enhancement of entrepreneurial competencies (coefficient 0.083). Instrument validity was tested with factor loadings above 0.5, and reliability was confirmed with Cronbach's Alpha above 0.7. This study emphasizes the importance of technology integration in education to enhance students' competencies, with recommendations for improving infrastructure, training, and developing an adaptive curriculum.
Evaluasi Social Media Marketing Pada Instagram Dalam Upaya Meningkatkan Volume Penjualan Produk Silfi Muna’am Maulidiyyah, Neng; Azhar Solihin, Shofwan; Sudewa, Jaka
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4814

Abstract

Social Media Marketing (SMM) is a marketing strategy that uses social media platforms to achieve business goals, including increasing brand awareness, building relationships with customers, and of course increasing sales volume. The purpose of this research is to find out what efforts Ziebarmart needs to make in order to optimize the implementation of Social Media Marketing on Ziebarmart's Instagram. This research uses a quantitative descriptive approach which aims to evaluate the application of Social Media Marketing on Instagram in an effort to increase sales volume using purposive sampling data collection techniques. Data processing was obtained from interviews, questionnaires, observations and literature studies. The research results show an average expectation (Ȳ) of 3.24 and an average implementation (X̄) of 2.40, which is included in the main priority quadrant, namely indicators of current content (7), Consistent (8), Service adjustments (10 ). So the things that cooperatives need to do to increase Ziebarmart's sales volume include creating up-to-date content, improving the consistency of content uploads, adjusting services, improving interactions, and increasing Word of Mouth.