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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal The Messenger MediaKom : Jurnal Ilmiah Ilmu Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi JMM (Jurnal Masyarakat Mandiri) Jurnal Transformative An-Nida : Jurnal Komunikasi Islam Jurnal Audience Journal of Community Service and Empowerment Jurnal Komunikasi Korporasi dan Media (JASIMA) AHSAN: Jurnal Dakwah dan Komunikasi
Riki Arswendi
Universitas Mercu Buana
Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmiah Komunikasi Makna

 1 
RISET AUDIENS SEBAGAI DASAR STRATEGI BRANDING KONSERVASI UNIVERSITAS NEGERI SEMARANG Riki Arswendi
Jurnal Ilmiah Komunikasi Makna Vol 4, No 1 (2013): Februari 2013
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.4.1.80-93

Abstract

Audience research as a basis for conservation branding strategy is a follow up of previous research on public response to the State University of Semarang conservation policy for failing communicated by the organization to an audience. Research through the identification of aspects of geography, socio-demographic, psychographic, and lifestyle of the people in the audience Sekaran, Semarang State University are expected to use appropriate communication strategies in communicating various conservation programs that aim can be achieved.Keyword: Audience riset, branding,conservation
Co-Authors Andi Herlina Dona Bella Hartono, Dudi Henni Gusfa Huey, Nun Shwu Iqbal Lesmana Jaya, Suman Mardhiyyah, Mardhiyyah Siang, Tan Gek Syaefuddin, S. Urip Sedyo Widodo Vitria Ariani