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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

Eksistensi Kelembagaan Pertanian dalam Perspektif Petani dan Pengurus di Desa Talok Kecamatan Kalitidu Dewi, Erika Triana; Nurhadi, Eko; Setiawan, Risqi Firdaus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15375

Abstract

The purpose of this study is to analyze the perceptions of farmers and management of the existence of agricultural institutions KUD, BUMDes, and Farmer Groups based by indicators of expectations, needs, and experiences. This research was located purposefully in Talok Village, Kalitidu Subdistrict, Bojonegoro Regency. The sampling method in this study used a non-probability sampling method with purposive sampling technique to sample 78 farmers and census sampling technique to sample 16 administrators. The analytical method used in this study uses the interval score calculation method to analyze the perceptions of farmers and management of the existence of agricultural institutions KUD, BUMDes, and Farmer Groups. The results of the research analysis showed that the perception seen from the indicators of expectations, needs, and experience of the existence of KUD, BUMDes, and Farmers Group.
The Influence of Marketing Mix on Fruit Purchasing Decisions (Case Study: Hokky Buah Panglima Sudirman) Finurih, Prayoga Eka; Nurhadi, Eko; Roidah, Ida Syamsu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14884

Abstract

This study aims to analyze the effect of the 4P marketing mix (Product, Price, Promotion, Place) on fruit purchasing decisions at Hokky Panglima Sudirman Minimarket. This research is motivated by the high productivity of horticultural fruits, the lack of public interest in fruit consumption, and the intense competition faced by Hokky Buah Panglima Sudirman Minimarket. The research sample of 100 respondents was analyzed using the SEM-PLS method. The results showed that: Product, Price, and Promotion have a significant influence on Purchasing Decisions at the 5% Alpha level; Place has a significant influence on Purchasing Decisions at the 10% Alpha level. This research contributes to knowledge about the influence of the 4P marketing mix on fruit purchasing decisions at minimarkets. The results of this study can help Minimarket Hokky Panglima Sudirman in improving its marketing strategy to increase sales of fruit products.
Karakteristik dan Motivasi Petani Pengembang Urban Farming di Kota Surabaya Baik, Stevi Putri Adolvina; Nurhadi, Eko; Yuliati, Nuriah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14152

Abstract

Urban farmers are one of the milestones in the success of urban farming. Farmer behavior that can be observed is the farmer's characteristics and motivation which are reflected in the farmer's goals and reasons for carrying out urban farming. The research aims to analyze the characteristics of urban farming farmers in the City of Surabaya and identify the goals and reasons for farmers carrying out urban farming. The research was carried out on 5 Women Farmer Groups (KWT) and Farmer Groups (Poktan) in the City of Surabaya, namely, the Guyub Rukun Women Farmer Group, the Farmer Group Yurga Farm, Serpis Farming Group, Sri Rejeki Jitu Farming Group, and Dorang Cinta Farming Women's Group. The first objective analysis uses descriptive tables, and the second objective uses quantitative analysis with the CFA (Confirmatory Factor Analysis) analysis tool. The results of the research are that there are diverse characteristics of each farmer. The majority of Guyub Rukun KWTs are aged over 61 - 65 years, while in other KWTs and Poktans the majority are aged 41 - 45 years so that urban farming can be carried out by anyone. At the education level, farmers have the courage to innovate and are supported by the number of family responsibilities and the farmer's employment status which encourage them to carry out urban farming. Farmer motivation is based on 7 goals in urban farming, namely psychological health and well-being, environmental ecology, food security, environmental friendliness, economics, economic stimulus, and urban revitalization. aimed..