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Journal : Pendas : Jurnah Ilmiah Pendidikan Dasar

PERAN IDOL K-POP DALAM MENDORONG TREN KONSUMEN: PERSPEKTIF GEOGRAFI REGIONAL Nurhalimah; Syahrul Roji; Safa Regita Stiffany; Oot Hotimah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.34281

Abstract

The Korean Wave (Hallyu) represents the globalization of culture that shapes cross-national consumption patterns, with K-pop as its central manifestation. This study aims to analyze the role of K-pop idols in driving consumer trends through a regional geography perspective. The research employed a qualitative descriptive approach using literature study by reviewing secondary sources such as journals, books, reports, and industry data. The findings reveal that K-pop idols function not only as entertainers but also as role models and brand ambassadors who influence consumption through fashion, cosmetics, and global brand collaborations. Regionally, consumption patterns vary: East Asia emphasizes physical consumption, North America highlights digitalization and hybridization, Europe prioritizes live concert experiences, while Southeast Asia demonstrates collective digital fandom contributing significantly to global streaming. These differences confirm the relevance of consumption geography theory in explaining spatial variations of popular culture. The study concludes that K-pop idols act as both cultural and economic agents shaping the consumer identity of the young generation. The limitation of this research lies in its reliance on secondary data; thus, future research is recommended to employ empirical methods such as surveys or interviews across regions to obtain deeper insights.
IMPLEMENTASI LITERASI FINANSIAL PADA PESERTA DIDIK KELAS 5 DI SEKOLAH ALAM AL GIVA KOTA BOGOR Nurhalimah; Muhammad Fahri; Munggarani Basri, Rara Genta
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10 No. 02 Juni 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.25461

Abstract

Technological advances have made it easier to access financial services, but ironically, this has also contributed to the increasing cases of online loan defaults and the involvement of the younger generation in online gambling due to a lack of financial literacy. This study aims to describe the implementation of financial literacy in grade 5 students at Al Giva Nature School and its impact on their financial understanding and attitudes. We collected data through observation, in-depth interviews, and documentation using a qualitative approach and case study method. The results of the study show that financial literacy is implemented through fundraising activities, saving, internal internships in the school canteen, and Friday alms, which are integrated with the school's business pillars. These activities provide students with practical experience in obtaining, saving, spending, and donating money. The impact is seen in the increasing understanding of students about sources of money, the ability to distinguish between needs and wants, the growth of saving habits, and enthusiasm for sharing. This study concludes that the implementation of financial literacy based on real activities makes a positive contribution to instilling wise financial understanding and behavior in students from an early age.