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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI PRoMEDIA Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan LEGAL BRIEF Jurnal Ilmu Komunikasi Network Media Nivedana : Jurnal Komunikasi dan Bahasa Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Pengabdian kepada Masyarakat The International Journal of Politics and Sociology Research CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal Media Public Relations Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Golden Ratio of Data in Summary Cakrawala: Jurnal Pengabdian Masyarakat Global Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Jurnal Indonesia : Manajemen Informatika dan Komunikasi J-CEKI JURNAL SOSIAL TERAPAN (JSTR)
Rici Tri Harpin Pranata
Komunikasi Digital Dan Media, Sekolah Vokasi, IPB University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Nivedana : Jurnal Komunikasi dan Bahasa

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STRATEGI PROMOSI MELALUI INSTAGRAM @evodis.aroma DALAM MENARIK MINAT BELI KONSUMEN Fajar Muttaqin; Suparman; Amiruddin Saleh; Rici Tri Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani; Maharani Azzahra
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1426

Abstract

This study aims to examine the promotional strategies implemented through social media content on Instagram @evodis.aroma to enhance consumer purchase interest. Beyond this, the research seeks to identify the range and diversity of content types used by the @evodis.aroma Instagram account to attract its audience and drive engagement. By employing a descriptive qualitative research method, utilizing in-depth interviews as a primary data collection technique, this study offers a comprehensive and nuanced understanding of the promotional tactics and content strategies deployed. The findings of this research reveal that Instagram @evodis.aroma utilizes a targeted promotional approach, strategically crafted to boost consumer interest and purchasing intent. This strategy is manifested through a variety of key elements and structured phases in the account’s content management, such as visually appealing posts, interactive stories, and informative product highlights. The analysis process of the strategy used by Instagram @evodis.aroma is conducted using the AIDA model (Awareness, Interest, Desire, and Action) as the main guideline.
STRATEGI HUMAS DESA CIOMAS RAHAYU DALAM PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DAN INFORMASI PUBLIK Sakinah, Siti; Santoso, Hudi; Saleh, Amiruddin; Tri Harpin Pranata, Rici; Manisya, Nabila; Zahra Maharani, Khalila
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i1.1491

Abstract

This study analyzes the communication strategies of the Ciomas Rahayu Village Public Relations in utilizing Instagram as a public communication medium. Using a descriptive qualitative approach, data were collected through interviews and documentation. The findings indicate that Instagram effectively enhances public interaction with the village government. The implemented strategies include consistent posting, two-way communication through comments and messages, and collaboration with local organizations. The application of the 4C theory (Context, Communication, Collaboration, Connection) highlights that active collaboration and connection are key to the successful use of social media.
ANALISIS TEKNIK PENGAMBILAN GAMBAR DAN TEKNIK VOICE OVER PADA VIDEO PROFILE DEVELOPMENT AND ASSESSMENT (CDA) IPB UNIVERSITY Pranata, Rici Tri Harpin; Rahayu, Alma; Pebrianti, Nispia
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i1.1698

Abstract

Profile videos are an effective promotional medium for introducing an organization or institution to the broader community. Shooting and voice-over techniques are important in conveying messages and creating visual appeal when making profile videos. This study analyses the shooting and voice-over techniques used in the CDA IPB profile video. The method in the research used is qualitative descriptive analysis with a case study approach. Data were produced through video observation and voice-over transcripts. The study results show that the CDA IPB profile video uses various shooting techniques such as bird’s eye view, low angle, high angle, frog eye, and eye level techniques. The shooting also considers the size of the image, such as close-up, full shot, knee shot, mid shot, long shot, and extreme long shot. The voice-over technique used in the CDA IPB profile video is the deep voice technique. Using appropriate shooting and voice-over techniques can create an engaging, informative, and compelling profile video that conveys messages to the audience.
Co-Authors Adila, Fatimah Azzahra Citra Amiruddin Saleh Amiruddin Saleh Anagatha Kilan Sashikirana Andriyono Kilat Adhi Anggia Widia Khairunnisa Anggia Widia Khairunnisa Apriana, Siti Arif Satria Assyifa Uzzahro Khoerunnisa Asty Khairi Inayah Syahwani Azzahra, Putri Balqis Bachtiar, Willy Bayu Suriaatmaja Suwanda Cholagi, Fahmi Fuad Dardanella, Derry Dewanto, Berlian Rahmah Fajar Muttaqin Firman Muhammad Basar Ghiyats Muhammad Shafa Gracia Zephaniah Haq, Najwa Maulita Ika Sartika Ika Sartika Khalila Zahra Maharani Khalila Zahra Maharani Khalila Zahra Maharani Khoerunnisa, Assyifa Uzzahro Leonard Dharmawan Maha, Khalila Zahra Maharani Azzahra Maharani Azzahra Maharani Azzahra Maharani, Khalila Zahra Manisya, Nabhila Manisya, Nabila Marithasari, Harries Muhammad Naufal Fadhlurrahman Muhammad Rafly Muhammad, Badar Nabhila Manisya Nabhila Manisya Nabila Manisya Nabila Manisya Novinuryani Putri, Sosa Nur Fajri Rahmawati Nurfadhilah, Ananda Nurrahmawati, Tania Pebrianti, Nispia Putra, Fawwaz Hanis Radika Rahayu, Alma Ramadhani, Dian Eka Ramdani, Guruh Rifki Mesa Riski, Astari Rizky Cakra Bintang Permana Saepudiqri, Saepudiqri Salsabila, Aliya Salsabila, Davina Elmaliya Santoso, Hudi Savaira Yuktana Vidyasmara Savitri, Aisy Andini Shafinas, Citra Ayu Shauma Putri, Indira Galuh Sindy Bella Rahimah Siti Sakinah, Siti Suhendi Irawan Supama Wijaya, Abung Suparman Suparman Suparman suparman suparman Suparman Suparman Suparman Suparman Suriaatmaja, Bayu Suryana, Syifa Rachmania Syahwani, Asty Tania Nurrahmawati Tania Nurrahmawati Tasya Camila Hamdani Tekad Urip Pambudi Sujarnoko Tri Budiarto Ulil Azmi Nurlaili Afifah Vivien Febri Astuti Wahyu Budi Priatna Widia, Anggi Zahra Maharani, Khalila Zephaniah, Gracia Zulfahnur, Aisyah Saharani