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All Journal Buletin Udayana Mengabdi Ecotrophic, Journal of Environmental Science Jurnal Kepariwisataan dan Hospitalitas

Agung Sri Sulistyawati

Fakultas Pariwisata Universitas Udayana

Author-ID : 3365526

Humanities Education Environmental Science Social Sciences Other

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Preferensi Preferensi wisatawan mancanegara dalam pemilihan akomodasi di desa wisata nyuh kuning ubud, bali ni made pande purwaningsih; Ni Putu Ratna Sari; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 2 No 3 (2018): Vol.2,No.3,2018
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

The research report is entitled "Foreign Tourist Preferences in Accommodation Selection in Nyuh Kuning Tourism Village, Ubud". The purpose of this study is to determine the characteristics of tourists and know the preferences of foreign tourists in the selection of accommodation in the Tourism Village Nyuh Yellow. Indicators used in this research are location, facility, service, image, price, comfort, hygiene, health, promotion, and architecture. This research data obtained through observation, questionnaires, interviews and documentation. Determination of sampling technique is determined by incidental sampling technique to 100 foreign tourists. Data analysis techniques used are quantitative statistics (konjoin analysis) and supported by qualitative data with ten research variables. The results show that the most important attribute according to foreign tourists in the selection of accommodation in Nyuh Kuning Tourism Village is the attribute of comfort. In addition, the result of a conjoint analysis of the preferences of foreign tourists in accommodation selection is a friendly service, a location close to the crowded center of Nyuh Kuning, an accommodation facility consisting of air conditioning, TV, swimming pool, wifi, hot and cold water, accommodation rates more than Rp. 800,000, accommodation with traditional architecture, daily cleaned rooms, accommodations rated more than 8, facets of health for relaxation, and promotions with free yoga. The suggestion in this research is that local people must provide identity for the accommodation they have. Second, the accommodation is expected to be more attractive in marketing the accommodation provided. The third suggestion is to make attractive promotions and offers for tourists. The final suggestion, it is recommended for the government and management to review and rearrange the existing accommodation policy.

Persepsi wisatawan mengenai bauran pemasaran di pitamaha a tjampuhan resort and spa Gusti Putrayasa; Anak Agung Putri Sri; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 1 No 2 (2017): Vol.1,No.2,2017
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.272 KB)

Abstrak Penelitian ini bertujuan untuk mengetahui persepsi wisatawan mengenai bauran pemasaran di Pita Maha a Tjampuhan Resort & Spa Ubud Bali. Teknik pengumpulan Data dalam penelitian ini menggunakan accidental sampling, Teknik penentuan informan menggunakan teknik purposive sampling. dianalisis melalui teknik analisis deskriptif kualitatif. Kemudian dilakukan pengambilan sampel dengan menggunakan skala likert. Hasil penelitian ini, menunjukkan bahwa persepsi wisatawan terhadap kualitas kamar yang baik dimiliki oleh Pita Maha a Tjampuhan Resort & Spa Ubud Bali berjumlah 312 rata-rata 3.12 persen (setuju). Persepsi wisatawan terhadap keadaan restoran yang bersih berjumlah 271 rata-rata 2.71 persen (setuju). Persepsi wisatawan terhadap menariknya bar berjumlah 309 rata-rata 3.09 persen (setuju), Persepsi wisatawan terhadap kenyamanan Spa berjumlah 208 rata-rata 2.08 persen (tidak setuju). Harga kamar, spa, food and baverage yang ditawarkan sudah sesuai memperoleh total skor 206 rata-rata 2.06 persen (tidak setuju), Pelayanan antar jemput tamu dari bandara ke hotel memuaskan memperoleh total skor 279 rata-rata 2.79 persen (setuju), Jenis transportasi yang digunakan sudah nyaman memperoleh total skor 273 rata-rata 2.73 persen (setuju), Informasi hotel pada website sudah lengkap memperoleh total skor 273 rata-rata 2.73 persen (setuju), Travel agent memberikan informasi hotel dengan jelas memperoleh total skor 252 rata-rata 2.52 persen (setuju), Kinerja karyawan dalam memberikan pelayanan sudah sesuai memperoleh total skor 250 rata-rata 2.50 persen (tidak setuju), Bangunan hotel dengan disagn dan arsitektur bali sangat menarik memperoleh total skor 304 rata-rata 3.04 persen (setuju), Tersedianya tempat parkir yang memadai memperoleh total skor 205 rata-rata 2.05 persen (tidak setuju), Penempatan furniture di area hotel sudah tepat memperoleh total skor 277 rata-rata 2.77 persen (setuju), Interaksi karyawan terhadap wisatawan yang menginap sudah baik memperoleh total skor 221 rata-rata 2.21 persen (tidak setuju). untuk menentukan kategori persepsi wisatawan mengenai bauran pemasaran di Pita Maha a Tjampuhan Resort & Spa Ubud Bali dapat dikategorikan setuju. Kata kunci: Persepsi, Wisatawan, Bauran pemasaran, Hotel

Implementasi corporate social responsibility (csr) di devinsky hotel seminyak bali Desak Made Nita Artiani; Agung Sri Sulistyawati; I Gusti Ngurah Widyatmaja
Jurnal Kepariwisataan dan Hospitalitas Vol 3 No 2 (2019): Vol.3,No.2,2019
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

The application of social responsibility in Indonesia is regulated in law No. 40 of 2007 concerning limited company article 74 which states that social responsibility must be borne by a limited liability company. Corporate social responsibility / CSR is one of the hotel efforts to increase awareness of the surrounding community. This study aims to find out what corporate social responsibility / CSR programs are available at Devinsky Hotel Seminyak and to find out what obstacles are faced in implementing corporate social responsibility / CSR programs. This research took place at Devinsky Hotel Seminyak, using data collection techniques through observation, interviews, documentation and literature study. The analytical method used is descriptive qualitative. The data sources used are primary sources and secondary data sources. Processing and data analysis techniques through three stages, namely: data reduction, data presentation and conclusion drawing. The results of the study show that Devinsky Hotel Seminyak implements a corporate social responsibility / CSR program based on 3P, namely profit, people and the planet. These activities are providing assistance to orphanages, blood donors, beach cleaning, cooking classes, planting mangrove trees and providing village funds. Suggestions that can be given to Devinsky Hotel Seminyak is to make innovations in corporate social responsibility / CSR programs so that these activities are not monotonous. Key Words : Corporate Social Responsibility, Devinsky Hotels Seminyak

Identifikasi dan persepsi wisatawan terhadap capsule hotel di kuta bali Ni Made Widiarsani; Agung Sri Sulistyawati; Nyoman Sri Aryanti
Jurnal Kepariwisataan dan Hospitalitas Vol 2 No 1 (2018): Vol.2,No.1,2018
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Tujuan dari penelitian ini adalah untuk mengidentifikasi dan untuk mengetahui persepsi wisatawan terhadap capsule hotel di Kecamatan Kuta khususnya mengenai kualitas servicescape . Data dalam penelitian ini diperoleh melalui observasi, kuesioner, wawancara, studi kepustakaan serta dokumentasi. Teknik penentuan informan menggunakan purposive sampling sementara teknik penentuan sample menggunakan quota sampling. Jumlah sample yang digunakan adalah 50 responden. Teknik analisis data yang digunakan adalah deskriptif kualitatif dan deskriptif kuantitatif dengan skala likert. Berdasarkan hasil penelitian, capsule hotel di Kecamatan Kuta merupakan hotel nonbintang dengan jumlah kamar 14-102 kamar. Kamar kapsule dilengkapi dengan fasilitas untuk tidur, stok kontak, saklar, loker, tirai penutup dan fasilitas tambahan di beberapa capsule hotel seperti meja, cermin dan gantungan baju. Sementara fasilitas hotel secara umum dilengkapi dengan recepsionis, tv kable, functional room, kamar mandi komunal dan tempat parkir. Segmen pasar capsule hotel adalah solo travel dengan rentang usia 15-35 tahun dari berbagai Negara. Lokasi hotel berada di daerah pariwisata dengan tujuan tamu menginap umumnya adalah untuk berlibur. Berdasarkan hasil analisis kualitas servicescape di kapsule hotel di Kuta, semua indikator dari variable servicescape dinyatakan sangat baik. Sehingga dapat disimpulkan walaupun memiliki ruang yang terbatas capsule hotel tetap memberikan kualitas yang sangat baik dalam layanan lingkungan hotel. Kata Kunci : Identifikasi, Capsule hotel, Persepsi, Kualitas, Servicescape

Peranan public relation dalam meningkatkan tingkat hunian kamar di hotel kawasan itdc nusa dua bali pasca erupsi gunung Agung Sri Sulistyawati; Putu Ratih Pertiwi
Jurnal Kepariwisataan dan Hospitalitas Vol 2 No 2 (2018): Vol.2,No.2,2018
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Kawasan ITDC Nusa Dua, terdapat banyak hotel berbintang 5 yang disediakan untuk wisatawan dengan rata-rata tingkat occupancy 75 – 80 persen dalam setahun. Erupsi Gunung agung berdampak pada menurunnya tingkat hunian kamar Hotel di Kawasan ITDC Nusa Dua. Tujuan Penelitian ini adalah, 1) untuk mengetahui peranan Public Relation Hotel di kawasan ITDC, 2) Untuk mengetahui strategi Public Relation dalam meningkatkan Tingkat Hunian Kamar Hotel di kawasan ITDC Nusa Dua Pasca erupsi gunung agung. Jenis penelitian ini merupakan penelitian dengan pendekatan deskriptif kualitatif, jumlah sampel yang digunakan didalam penelitian ini adalah 3 hotel yang berada dikawasan ITDC Nusa Dua. Public Relation di Hotel Kawsan ITDC Nusa Dua sudah berperan dengan baik, pasca erupsi sudah berperan sangat baik, adapun peran public relation sebagai (1) penasehat ahli (2) Sebagai Fasilitator proses pemecah masalah (3) Sebagai Fasilitator komunikasi (4) Peranan Sebagai Teknis komunikasi. Adapun Strategi Public relation yang dilakukan untuk meningkatkan tingkat hunian kamar yaitu: (1) Strategi Internal Public Relation yang meliputi; a). Employee Relation, Public Relation bekerjasama dengan karyawan untuk membantu menginformasikan special offer yang ditawarkan hotel kepada tamu. b). Stockholder Relation, menyelenggarakan pertemuan antara pimpinan organisasi dengan para pemegang saham untuk menjelaskan langkah-langkah yang diambil oleh perusahaan untuk meningkatkan tingkat hunian kamar. c). Manager Relation, membuat paket special offer untuk menarik wisatawan untuk menginap ataupun memperpanjang masa tinggalnya. (2) Strategi Eksternal Public Relation meliputi: a). Community Relation, melakukan program CSR dan menawarkan jika ada wisatawan yang ingin bergabung dengan program CSR yang dilakukan oleh hotel. b). Customer Relation melakukan promosi iklan bisa dilakukan di media online maupun media cetak, pameran, publisitas, brosur, dan special event. c). Media/Pers Relation, melakukan konfrensi pers dan jumpa pers. d. Goverment Relation ikut mempromosikan Bali pasca erupsi gunung agung, ketika melakukan kunjungan keberbagai daerah baik dalam maupun luar negeri. Kata Kunci. Peranan, Strategi, Public Relation, Hotel

Strategi pemasaran pada the ritz carlton spa nusa dua bali Ni Wayan Anik Swandewi; Agung Sri Sulistyawati; Ni Ketut Arismayanti
Jurnal Kepariwisataan dan Hospitalitas Vol 5 No 1 (2021): Vol.5,No.1,2021
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKH.2021.v05.i01.p05

This research is motivated by tourist visits that do not meet the target of several years such as 2015 and 2017 and the percentage of tourist visits staying at hotels is also very minimal despite several sales promotions. The high average hotel occupancy does not make all tourists staying at The Ritz Carlton Hotel visit the spa. In 2015, only 29.7% of tourists stayed at The Ritz Carlton hotel out of the total hotel occupancy that visited the spa. In 2016 recorded 6.6%, in 2017 recorded 5.9% and in 2018 recorded 6.7% of the total occupancy who visited the spa. Along with the lack of tourist visits from outside the hotel to the spa. Considering that other five-star hotels in the Sawangan area, The Ritz Carlton hotel is still relatively new. This study aims to determine the internal and external environment and marketing strategies of The Ritz Carlton’s Spa. The data analysis technique used in this study was qualitative descriptive analysis and SWOT analysis was assisted by a Likert scale technique. Data collection techniques are obtained from the results of observations, interviews, questionnaires, literature studies and documentation. The informant determination technique used is Purposive Sampling. The sampling technique uses the Slovin formula totaling 100 respondents with accidental sampling as the distribution of the questionnaire. The results of the study stated that the internal environment contained 9P segmenting, targeting and positioning as well as the marketing mix. The external environment contains political, legal, economic, socio-cultural, technological and media environment factors. The SO strategy is a strategy for creating new treatment programs or healing programs based on Balinese cultural traditions. WO strategy is a strategy to improve the quality of human resources in order to provide maximum service. The ST strategy further introduces the Ritz Carlton Spa brand. WT's strategy is to improve the quality of products and services in order to compete in the market. Keywords: Strategies, Marketing, Spa, Hotel

Analisis daya saing tenaga kerja pada front office dan housekeeping department di prama sanur beach hotel bali Gede Ananda Putra; Agung Sri Sulistyawati; I Nyoman Tri Sutaguna
Jurnal Kepariwisataan dan Hospitalitas Vol 4 No 2 (2020): Vol.4,No.2,2020
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKH.2020.v04.i02.p07

Abstract The aim of this research is to determine the competitiveness and strategy to increase the competitiveness aspect of Front Office and Housekeeping Department especially room attendant section at Prama Sanur Beach Hotel, based on MEA 2015 drives competition between all labors more increasing. This research also based on the Front Office staff largely had above 20 years of service and had age above 45 years . The located of this research was in Prama Sanur Beach Hotel, Cemara street, Sanur Village, Denpasar. The tecnique of collecting data were observation, interviews, documentation and questionare.The technique of sampling in this research used quota and incidental sampling. The kind of data are qualitative and quantitative data, while source of data are primary data and secondary data. This research used descriptive analysis, data reduction, likert scale analysis and SWOT Analysis Based on the results of this research, Guest Service Attendant has score 4,30 category very good, Concierge has score 4,11 category good, GuestRelation Officer has score 4,30 category very good, Telepon Operator has score 3,94 category good and the average score is 4,15 category good and be able to have improvement. Room Attendant has score 4,15 category good and be able to have improvement. Some main strategy in Front Office there are departemental training, section training, refreshment training, handling complaint training, internal trainer, and employes sertification. Strategy in Housekeeping Department there are departemental training, handling guest complaint training, internal trainer, employes sertification, outing intern department program. Keywords : Competitiveness, Labor, Front Office Department, Housekeeping Department

Pengaruh kepemimpinan dan lingkungan kerja terhadap kinerja karyawan di inna grand bali beach hotel resort & spa Luh Seri Wahyuni; Ni Ketut Arismayanti; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 3 No 2 (2019): Vol.3,No.2,2019
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

ABSTRACT This research was conducted at Inna Grand Bali Beach Hotel Resort & Spa. which aims to determine the influence of leadership and work environment on employee performance at Inna Grand Bali Becah Hotel Resort & Spa. In this study, the independent variables are leadership and work environment while the dependent variable is employee performance. This study uses descriptive quantitative research methods. The technique of collecting data is by observation, interviews, questionnaires, and literature studies. and sampling techniques using quota sampling techniques and proportional random sampling methods. The sample in this study amounted to 125 respondents out of 500 total employees at Inna Grand Bali beach Resort & Spa. Data analysis technique uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, F test, T test. Based on the results of research and discussion Simultaneously Leadership variables (X1) and work environment (X2) together have a positive and significant effect on employee performance (Y) at Inna Grand Bali Beach Hotel Resort & Spa. Based on the test results, the significance value of F is equal to 0,000 which is smaller than 0.05 (F <?) which means that the independent variables namely leadership (X1) and work environment (X2) have a significant or simultaneous effect on the dependent variable namely performance employee (Y). It is known that tcount X1 or leadership is 3,896. When compared with the ttable value of 1.980, the tcount obtained is greater than the value of ttable (3.896> 1.980). These results can be interpreted that leadership variables have a positive and significant effect on employee performance. The value of tcount X2 or work environment is 12,066. When compared with the ttable value of 1.980, the tcount obtained is greater than the value of ttable (12.066> 1.980). This result can be interpreted that work environment variables have a positive and significant effect on employee performance (Y).

Faktor-faktor yang Mempengaruhi Keputusan Wisatawan Backpacker Menginap di Kecamatan Kuta Eki Sanjaya Ginting; Agung Sri Sulistyawati; Ni Made Ariani
Jurnal Kepariwisataan dan Hospitalitas Vol 3 No 1 (2019): Vol.3,No.1,2019
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKH.2019.v03.i01.p01

The trend of backpacking tourism is continuously developing and becomes one of the main factors of the rapidly growing low-budget accommodations as it happens in Bali especially at Kuta. Therefore, this study was aimed to define factors that affect backpackers to choose accommodations at Kuta District, so the stakeholders will at least have a reference to understand their potential guests especially those who aim backpackers as their main market. The sampling method of this study was area sampling. Data were collected by questionnaires, then were analyzed with factor analysis. The result showed that there were 5 main factors that affect backpackers to choose accommodations at Kuta District. They are special product factor, recommendation factor, reputation of the hotel, strategic location, and curiosity. These 5 factors were able to explain 64,775 percents of total variance and were considered capable of representing all variables that were included in each factor. The most dominant factor itself has taken by special product factor with eigen value 4,500 and 30,003 percents of variance. Suggestion for the stakeholders based on this study are to keep maintaining the cleanliness of the hotel and the comfort of the guest despite of the low price term. And for the governments were to maintain the traffic situation, providing public transportations, and to build awareness upon environment issues.

Memilih Akomodasi, Online Travel Analisis Faktor-Faktor yang Mempengaruhi Konsumen Memilih Akomodasi pada Situs Tiket.com di Wilayah Kuta Selatan Teodora Cikita Oktapiani Putri; Agus Muriawan Putra; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 5 No 1 (2021): Vol.5,No.1,2021
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKH.2021.v05.i01.p02

The travel sector is one of the products or services that are widely accessed through the internet today which are provided for inter-regional mobilities such as tourism and work trip. Therefore, more companies are emerging startups in Indonesia that are engaged in the field of airline ticket booking and hospitality accommodation. PT. The Global Ticket Network or commonly called Tiket.com is one of the online travel agent companies that provides hotel reservation services, airplane tickets and trains online. The purpose of this research is to to find out the factors that influence consumers to make decisions to choose accommodation and the dominant factors that contribute to influencing consumers to make decisions on Tiket.com sites in the South Kuta. The method of data collection is done by questionnaire, documentation, and library study. The sampling technique uses the Cochran formula with a sample error rate (sampling error) of 10%, the sample taken is 96.04 respondents and rounded up to 100 respondents and uses confirmatory factor analysis. The results of this study explain that there are five factors that influence consumers to make a decision to choose accommodation on Tiket.com sites in the South Kuta area and named as follow: convenience and information systems (45.978%), site visual appeal (7.196%), customer service (6.117%), company image (4,530%), and purchase motivation (4,057%). The dominating factors are convenience factors and the site information system which consists of 13 variables: (1) convenience when searching for a website, (2) time spent accessing the web, (3) company domain name used, (4 ) ease when ordering, (5) complete information, (6) accurate information, (7) information presented is interesting, (8) exposure to appropriate information, (9) availability and accessibility, (10) competitive prices , (11) overall experience, (12) security of personal data, and (13) security when making payments.

Co-Authors Anak Agung Putri Sri Astorina Firda Ayuningtyas chikita mayumi midhy Desak Made Nita Artiani Eka Mardian Hadi Nata Eki Sanjaya Ginting Ermania Soraya F. Maharani Suark Fanny Maharani Suarka Gede Ananda Putra Gede Tisna Wahyu Pebriyana Gusti Putrayasa I Gusti Ngurah Hiyana Putra I Gusti Ngurah Widyatmaja I Komang Widi Adnyana I Nyoman Ari Wijaya I Nyoman Jamin Ariana I Nyoman Tri Sutaguna I Putu Suyasa Putra I Wayan Adi Sumerta IB Ketut Astina Ida Ayu Eka Trisna Putri Ida Bagus Junalaska Prabawa Ida Bagus Ketut Astina Irma Rahyuda Luh Seri Wahyuni Muriawan Putra, Agus N. M. Ariani Natashia Yusuf Ni Ketut Arismayanti, Ni Ketut Ni Made Ariani ni made pande purwaningsih Ni Made Widiarsani Ni Nyoman Sri Aryanti Ni Nyoman Sri Aryanti Ni Putu Ratna Sari Ni Wayan Anik Swandewi Ni Wayan Noni Suandewi Nishyah Mardhiyyah Putu Dharma Yudha Putu Ratih Pertiwi Rr. Paulina Cristi Herlikano Tarsi anus Pagor Teodora Cikita Oktapiani Putri Yohannes Brian Saragih

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