Agung Sri Sulistyawati
Fakultas Pariwisata Universitas Udayana

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Journal : Jurnal Kepariwisataan dan Hospitalitas

Faktor-Faktor yang Mempengaruhi Keputusan Konsumen dalam Membeli Produk di Hungry Bird Coffee Canggu Nishyah Mardhiyyah; Agung Sri Sulistyawati; Irma Rahyuda
Jurnal Kepariwisataan dan Hospitalitas Vol 3 No 2 (2019): Vol.3,No.2,2019
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.04 KB) | DOI: 10.24843/JKH.2019.v03.i02.p05

Abstract

This study aims to analyze the factors that influence consumer decisions of buying products in Hungry Bird Coffee Canggu and to find out the dominant factors that influence consumer decisions of buying products in Hungry Bird Coffee Canggu. This research was conducted at Hungry Bird Coffee Canggu with respondents totaling 100 respondents, the sample in this study was selected using the accidental sampling method. The data in the study were analyzed using exploratory factor analysis which was supported by the SPSS version 17.0 for windows statistical program. The results of this research are: 1) The factors that influence consumer decisions of buying products in Hungry Bird Coffee Canggu produce 8 factors formed, namely the first factor is given the name of culture that has an eigenvalue of 6.211, place factor has an eigenvalue of 2.689, promotion factor has eigenvalue value of 2.394, process factor has an eigenvalue of 1.847, social factors have eigenvalue of 1.555, product factor has an eigenvalue of 1.314, price factor has an eigenvalue of 1.221, physical evidence factor has an eigenvalue of 1.025. 2) Cultural factors are the most dominant influencing consumer decisions of buying products in Canggu's Hungry Bird Coffee. This factor consists of three forming indicators, namely citizenship, geographical area, and lifestyle. The advice that can be given for this research is that Hungry Bird Coffee improves their marketing methods through advertisements, websites or social media, gives promos, seeks solutions to maintain old consumers and also attracts new consumers, and provides unique concepts for interior design and café exterior.
Persepsi Karyawan Housekeeping Department Terhadap Metode Training di Golden Tulip Devins Hotel Seminyak. Ida Bagus Junalaska Prabawa; Agung Sri Sulistyawati; Fanny Maharani Suarka
Jurnal Kepariwisataan dan Hospitalitas Vol 2 No 3 (2018): Vol.2,No.3,2018
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9395.96 KB) | DOI: 10.24843/JKH.2018.v02.i03.p10

Abstract

Golden Tulip Devins Hotel Seminyak is one of the accommodations 4 stars hotel that located in Jln. Petitenget, Seminyak, Bali. Companies should always held a job training to improve the service quality and to contribute their best to achieve the goals of the company. The formulation of the problem in this research is how housekeeping staff perception of the training methods in Golden Tulip DevinsSeminyak. The types and the sources of data used in this research are qualitative and quantitative data, while the sources data that used are primary and secondary data. The data collection techniques are observation, structured interview, literature studies and documentation. Mechanical determination sample saturated informants and the data analysis method used are descriptive analysis and Likert Scale. Based on the calculation using the Likert Scale of 36 respondents were asked their perception of assessment indicators of the housekeeping employee training method, which is the highest result are the perception from section Housekeeping Supervisor, Room Attendant and Linen Attendant with each section gain an average value are 4,25 and 4,24 that come under very well criteria. Meanwhile the lowest result are the perception from section Public Area Attendant with an average value is 4,02 that come under good criteria. Overall the employee perceptions that all training methods could improve the interpersonal skills so that employees are more responsible with the work that they have done. The suggestions that could be presented to the management of Golden Tulip Devins Hotel Seminyak are the job training is the important thing in the company to support a role in improving the quality of service so need to maintain. The frequency of job training was further enhanced in order to increase the skills and knowledge of employees and the company also should further develop the training materials that provided. Keywords : Perception, Training Method, Housekeeping Department Staff, Golden Tulip.
Persepsi Dan Harapan Wisatawan Terhadap Kualitas Pelayanan Pramusaji Di Restoran Old Man’s Batu Bolong Canggu, Badung Bali Putu Dharma Yudha; Agus Muriawan Putra; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 2 No 3 (2018): Vol.2,No.3,2018
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9334.437 KB) | DOI: 10.24843/JKH.2018.v02.i03.p15

Abstract

As a one of the tourism industry which prioritizes service. Restaurant Old Man’s Batu Bolong faced some problems in its operations. There were some negative guest comment on the performance of the waiters or waitress such as dishes were not in accordance with what was ordered,grooming isn’t good, lack of waiter or waitress to explain the menu and then it hasn’t yet been able to explain the menu clearly to the guest. There is data of negative guest comment, this study aim to know guest perceptions of the quality of service of the waiter and waitress at Restoran Old Man’s Batu Bolong. This study were used the method of likert scale analysis and method of importance performance analysis by distributing a questionnaire containing 25 question take from the five dimensions of the service quality (tangible, reliability, responsiveness, assurance, empathy). Technique determination of informants was used purposive sampling, and the sampling of 100 respondents using accidental sampling technique. After measuring the satisfaction of tourist, it was obtained the level of concordance between the performance and the importance of 88,76 percent which means the guests were very satisfied of the quality of service of the waiter and waitress at Restoran Old Man’s Batu Bolong, but still there were sub-indicators which still considered to be fairly good so that it hasn’t been able to statisfy the guest. Based on the results of these measurements, the waiter and waitress are suggested to improve their quality of service performance were prioritized such as waiter and waitress looks wearing uniform, personal hygiene of the waiter and waitress, speed of waiter and waitress take an order, the abilities of the waiter and waitress to explain the menu so can’t to explain the menu clearly to the guest. Keywords: Tourist Perception, Quality of Service, Restaurant.
Motivasi chikita mayumi midhy; Ni Made Ariani; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 5 No 2 (2021): Vol.5,No.2,2021
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKH.2021.v05.i02.p05

Abstract

online travel agent globally is popular as sources of information search for hotel business choices when planning trips. 65% of leisure tourists and 67% of business travelers search for information via the internet. The internet provides many opportunities to make promotional channels with the presence of OTA websites, hotel websites, and mobile applications. The existence of online sites can motivate domestic and foreign tourists to make online reservations at Padma Resort Legian making it easy to book hotel rooms, get information, and be flexible. The purpose of this study is to determine the factors that encourage tourists to make online reservations at Padma Resort Legian and the dominant factors that motivate tourists to make online reservations at Padma Resort Legian. The technique of determining the number of samples using quota sampling distributed 100 respondents, sampling using judgment sampling techniques. Collection techniques consist of: observation, questionnaire, interview, literature study, and documentation. Qualitative and quantitative descriptive data analysis techniques consisting of: descriptive statistics in the form of Likert scale, statistical inference using factor analysis techniques. Testing the validity test instruments and reliability testing. The results showed there were 5 motivational factors with a total value of variance of 63,426% which encouraged tourists to make online reservations at Padma Resort Legian including: (1) product; (2) superior service; (3) situational & economic; (4) pragmatic; (5) social. The dominant factor in making online reservations at Padma Resort Legian is the product motivation factor with a total value of variance of 34,817%. This factor consists of: getting points, special needs, product availability, product quality, and product variations.
Strategi Pemasaran Untuk Meningkatkan Tingkat Penjualan Produk di Sang Spa Ubud Bali Astorina Firda Ayuningtyas; I Gusti Ngurah Widyatmaja; Agug Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 3 No 1 (2019): Vol.3,No.1,2019
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.752 KB) | DOI: 10.24843/JKH.2019.v03.i01.p12

Abstract

Sang Spa Ubud Bali merupakan salah satu Wellness Day Spa yang ada di Ubud yang telah berdiri dari tahun 2008. Sang Spa Ubud Bali memiliki konsep day spa Natural Holistic Healing yaitu perawatan atau treatment tradisional yang menonjolkan ciri khas pulau Bali. Terkait dengan pembelian produk dan pemesanan produk dari online dan offline yang rendah, sehingga Sang Spa Ubud Bali ini memerlukan strategi pemasaran yang tepat untuk meningkatkan tingkat penjualan produknya. Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran Sang Spa Ubud dalam meningkatkan tingkat penjualan produk. Adapun teknik analisis data yang digunakan adalah metode IFAS dan EFAS dan analisis SWOT. Kuisioner ini disebarkan kepada 100 responden untuk menjawab faktor internal dan 7 responden yang terkait yang ahli dibidangnya untuk menjawab faktor eksternal Spa. Hasil penelitian menunjukkan dari analisis Matriks IFAS yaitu 2,599 dan Matriks EFAS 3,018 di identifikasi perusahaan dalam posisi pertumbuhan (growth) kuadran II bersifat horizontal atau memperhatikan kekuatan utama dari perusahaan, memperluas area pemasarannya, menjalin dan memperkuat kerjasama dengan berbagai travel agent, villa, hotel, cottage dan Guest House dengan cara offline maupun online, memperbaiki prosedur – prosedur internal perusahaan dengan meningkatkan kualitas produk dan jasa perusahaan. Analisis SWOT menghasilkan 4 Strategi alternatif yaitu strategi Strength Opportunity (SO) diterapkan dalam 3 strategi dengan masing masing program didalamnya. Strategi Weakness Opportunity (WO) membentuk 3 strategi dan program yang ada didalamnya. Strategi ketiga yaitu Strategi Strength Treath (ST) ini membentuk 2 strategi baru yang memiliki program juga di dalamnnya dan yang terakhir adalah Strategi Weakness Threat (WT) yang membentuk 2 strategi dan program didalamnya. Keseluruhan Strategi tersebut bisa dijadikan sebagai alternatif strategi dan pengambilan keputusan pemasaran untuk meningkatkan tingkat penjualan produk pada Sang Spa Ubud Bali. Saran yang diberikan kepada Sang Spa Ubud Bali adalah bisa menerapkan strategi – strategi yang telah dibahas untuk kedepannya agar memberikan peningkatan penjualan produknya, kemudian harus gencar melakukan promosi yang lebih up to date agar tidak kalah bersaing dengan Day Spa maupun spa – spa yang lain di Ubud.
Strategi Pemasaran Pada The Alena Resort Ubud di Kabupaten Gianyar Bali I Wayan Adi Sumerta; I Gusti Ngurah Widyatmaja; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 3 No 2 (2019): Vol.3,No.2,2019
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.876 KB) | DOI: 10.24843/JKH.2019.v03.i02.p02

Abstract

This research conducted at The Alena Resort Ubud, in Gianyar Regency, Bali. This new hotel often hasn’t reached its occupancy target for several months and the competition in Ubud is getting higher, so this research needs to be done to find out the marketing mix used by The Alena Resort and determine good marketing strategies to achieve the expected occupancy target. The type of data used is qualitative data and quantitative data. Data collection is done by observation, interviews, questionnaires, literature studies, and documentation. The sampling technique uses the Slovin formula and accidental sampling technique. Data analysis techniques used Likert scale analysis and SWOT analysis. The results showed that the 8P activities conducted by The Alena Resort got responses from tourists who stayed at The Alena Resort, and most of the statement were declared good and very good, but there are some things that still need to be evaluated because they were declared good enough and unfavorable statements from tourists. Based on the SWOT analysis, several strategies have been created, such as: strategy to expand relationships with business partners or travel agents, strategy to improve promotion through social media, strategy to create new tourist attractions in the hotel area and improve access to hotel, strategy to add vegetarian menus for breakfast and add pool chair, strategy to expand domestic market targets, strategy to create new product variations such as wedding packages, strategy to improve product and service quality, and strategy to maintain hotel brand image. Suggestions that can be given to The Alena Resort are, It is necessary to evaluate the marketing mix activities that has been conducted and apply the marketing strategies that has been created in this research for The Alena Resort.
Analisis kualitas pelayanan room attendant terhadap tingkat kepuasan pelanggan di hotel golden tulip devins seminyak bali Eka Mardian Hadi Nata; Ida Bagus Ketut Astina; Agung Sri Sulistyawati Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 1 No 1 (2017): Vol.1,No.1,2017
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.586 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis kualitas pelayanan Room Attendant terhadap tingkat kepuasan pelanggan di Hotel Golden Tulip Devins Seminyak Bali. Adapun metode pengumpulan data yang digunakan dalam penelitian ini, dengan melakukan observasi, wawancara, kuesioner dan studi kepustakaan. Jenis data yang digunakan kualitatif dan kuantitatif, sedangkan sumber data yang digunakan primer dan sekunder. Teknik penentuan sampel menggunakan Quota Sampling, sedangkan teknik analisis data menggunakan ananalisis Importance Performance Analysis.Dari hasil penelitian hasil tabulasi skor kinerja karyawan Room Attendant yang berdasarkan pada penilaian wisatawan penilaian keseluruhan berjumlah 6257 dengan rata-rata 3,13%, dari total keseluruhan di kategorikan cukup baik. Hasil tabulasi penilaian kepentingan total untuk derajat kepentingan sebesar 8241 dengan rata-rata 4,12% dan dikategorikan penting. Hasil perhitungan tersebut diperoleh tingkat kepuasan tamu sebesar 68,99% sehingga dapat dikatakan secara umum tamu cukup puas terhadap kualitas pelayanan Room Attendant di Hotel Golden Tulip Devins Seminyak.Berdasarkan simpulan tersebut, maka dapat disimpulkan beberapa saran yang sekiranya dapat bermanfaat bagi Hotel Golden Tulip Devins Seminyak, diantaranya adalah memaksimalkan seluruh indikator yang dianggap cukup puas oleh wisatawan kaitannya untuk mencapai kualitas pelayanan Room Attendant di Hotel Golden Tulip Devins Seminyak. Kata Kunci: Room Attendant, Kualitas Pelayanan dan Kepuasan Pelanggan
Pengaruh Online dan Offline Reservations Terhadap Tingkat Hunian Kamar Hotel Jayakarta Yogyakarta Rr. Paulina Cristi Herlikano; Ni Putu Ratna Sari; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 5 No 2 (2021): Vol.5,No.2,2021
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKH.2021.v05.i02.p10

Abstract

Pemilihan pemesanan cenderung ditentukan oleh buying behaviour konsumen, melihat hal ini pelaku bisnis perhotelan memanfaatkan dalam hal pemasaran, baik sumber pemesanan online maupun offline untuk meningkatkan tingkat hunian kamar. Penelitian yang berlokasi di The Jayakarta Yogyakarta Hotel and Spa yang terletak di Sleman, Yogyakarta ini bertujuan untuk mengetahui pengaruh online dan offline reservations baik secara simultan dan parsial terhadap tingkat hunian kamar, dan mengetahui variabel yang dominan mempengaruhi tingkat hunian kamar antara online dan offline reservation serta untuk mengetahui upaya yang dilakukan untuk meningkatkan tingkat hunian kamar di The Jayakarata Yogyakarta Hotel and Spa. Penelitian ini merupakan penelitian deskriptif kuantitatif. Pengambilan data dalam penelitian ini dilakukan dengan teknik observasi, wawancara, studi kepustakaan dan dokumentasi. Teknik analisis data menggunakan uji validitas, uji reabilitas, uji asumsi klasik, analisis korelasi berganda, analisis regresi berganda, pengujian F-test, pengujian t, koefisien determinasi. Hasil penelitian ini menunjukan bahwa secara simultan terdapat pengaruh yang positif dan signifikan antara online reservations dan offline reservations terhadap tingkat hunian kamar di The Jayakarta Yogyakarta Hotel and Spa. Hal ini ditunjukkan oleh nilai Fhitung (3196,788) > Ftabel (3,28). Pada uji t online reservations thitung (10,272) > ttabel (2,032), uji T offline reservations thitung (14.563) > ttabel (2,032) dan koefisien determinasi 99,5 persen. Variabel yang lebih dominan mempengaruhi tingkat hunian kamar secara parsial kedua variabel berpengaruh secara signifikan adalah variabel offline reservations. Hal ini dibuktikan dari uji determinasi dengan hasil yang didapatkan 86,2 persen tingkat hunian kamar dipengaruhi oleh offline reservations, serta 75,6 persen tingkat hunian kamar dipengaruhi oleh online reservation. Upaya yang dilakukan untuk meningkatkan variabel yang tidak dominan dengan mengikuti seminar yang diadakan oleh komunitas-kominitas E-commerce dan online travel agent, memperhatikan review masyarakat, memberikan informasi terbaru kepada masyarakat terkait dengan informasi hotel maupun promosi yang diadakan. Kata kunci : Online Reservation, Offline Reservations, Tingkat Hunian Kamar, The Jayakarta Yogyakarta
Implementasi core value di sheraton bali kuta resort I Nyoman Ari Wijaya; Agung Sri Sulistyawati; I Nyoman Jamin Ariana
Jurnal Kepariwisataan dan Hospitalitas Vol 4 No 1 (2020): Vol.4,No.1,2020
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKH.2020.v04.i01.p010

Abstract

Abstrak Latar belakang penelitian ini bermula pada nilai dalam perusahaan Marriott yang dilaksanakan semua karyawan sebagai pedoman dalam bekerja yakni core value Marriott. Core value Marriott ialah nilai inti perusahaan Marriott dalam menjalankan bisnisnya. Namun core value Marriott ini belum sepenuhnya dilaksanakan oleh karyawan, bahkan karyawan ada yang belum hafal dengan core value Marriott. Tujuan penelitian yaitu untuk mengetahui implementasi dan persepsi karyawan terhadap core value di Sheraton Bali Kuta Resort. Jenis data penelitian ini ialah data kualitatif dan kuantitatif. Sumber data ialah data primer dan sekunder. Teknik pengumpulan data yakni observasi, wawancara, kuesioner, dan dokumentasi. Teknik analisis data yaitu deskriptif kualitatif. Teknik penentuan sampel yakni propotional stratified random sampling disertai dengan simple random sampling. Hasil implementasi core value ialah implementasi put people first terkait program take care, job opportunity, sarana dan prasarana kesejahteraan, dan asuransi bagi associate. Implementasi persue excellence terkait program pelatihan pengembangan karir dan skill, cross training, dan associate award. Implementasi embrance change terkait pelatihan dan sosialisasi perubahan jaman serta perkembangan teknologi. Implementasi act with integrity terkait see something, say something. Implementasi serve our world terkait kontribusi terhadap alam dan lingkungan masyarakat sekitar. Persepsi karyawan terhadap core value di Sheraton Bali Kuta Resort ialah core value put people first yaitu 3,42 berkategori setuju, core value persue excellence yakni 4,2 berkategori setuju, core value embrance change ialah 4,29 berkategori sangat setuju, core value act with integrity ialah 4,14 berkategori setuju, dan core value serve our world yaitu 4,03 berkategori setuju. Perolehan persepsi associate atau karyawan terkait core value keseluruhan yaitu 4,016 berkategori setuju. Saran pada penelitian ialah manajemen Sheraton Bali Kuta Resort senantiasa rutin sosialisasi terkait core value Marriott. Kata kunci : Nilai, Implementasi, Persepsi dan Core Value.
faktor-faktor yang mempengaruhi keputusan pembelian wisatawan individual ke Jendela Bali The Panoramic Resto I Putu Suyasa Putra; Agung Sri Sulistyawati; Ni Nyoman Sri Aryanti
Jurnal Kepariwisataan dan Hospitalitas Vol 2 No 1 (2018): Vol.2,No.1,2018
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.369 KB) | DOI: 10.24843/JKH.2018.v02.i01.p08

Abstract

Abstrak Penelitian ini berjudul faktor-faktor yang mempengaruhi keputusan pembelian wisatawan individual ke Jendela Bali The Panoramic Resto. Tujuan penelitian ini adalah untuk mengetahui faktor - faktor apa saja yang mempengaruhi keputusan pembelian wisatawan individual ke Jendela Bali The Panoramic Resto dan faktor apa yang dominan dan yang terendah mempengaruhi keputusan pembelian wisatawan individual ke Jendela Bali The Panoramic Resto. Teknik pengumpulan data dalam penelitian ini dilakukan dengan observasi, wawancara, dan kuesioner. Teknik penentuan sampel menggunakan metode Slovin dengan jumlah sampel yang digunakan sebanyak 100 responden. Teknik analisis data yang digunakan yaitu analisi faktor dengan menggunakan program SPSS. Hasil analisis menunjukkan bahwa terdapat enam faktor yang mempengaruhi keputusan pembelian wisatawan individual ke Jendela Bali The Panoramic Resto dengan total variance 59.558%. Adapun faktor tersebut adalah : Faktor 1 (Harga) memiliki variance 31.596%. Faktor 2 (lokasi) memiliki variance 7.128%. Faktor 3 (Kualitas Pelayanan) memiliki variance 6.163% . Faktor 4 (Kesesuaian Cara Pembayaran dan tempat parkir) memiliki variance 5.510%. Faktor 5 (Kualitas Produk) memiliki variance 4.682%. Faktor 6 (Kesesuaian Dengan Spesifikasi) memiliki variance 4.480%. Faktor yang dominan mempengaruhi keputusan pembelian wisatawan individual ke Jendela Bali The Panoramic Resto adalah faktor 1 (Harga) karena memiliki variance 31.596%, sedangkan faktor yang terendah mempengaruhi keputusan pembelian wisatawan individual ke Jendela Bali The Panoramic Resto yaitu faktor 6 (Kesesuaian Dengan Spesifikasi) karena memiliki variance 4.480%. Kata Kunci: Analisis faktor, keputusan pembelian , wisatawan individual.