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All Journal Jurnal Pertanian Terpadu JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian Jurnal Masyarakat Merdeka (JMM) Community Development Journal: Jurnal Pengabdian Masyarakat GUYUB: Journal of Community Engagement Nusantara Journal of Computers and its Applications
Cahyuni Novia
Universitas Nurul Jadid
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mechanical Engineering Public Health Social Sciences Other

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Journal : GUYUB: Journal of Community Engagement

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PKM Pemanfaatan Media Sosial sebagai Sarana Promosi bagi UKM Kripik Singkong Gazal Makmur di Desa Kotaanyar pada Masa New Normal Cahyuni Novia; Firda Meiliya Hendriana; Fiyan Aprilia Vionata; Ira Alfa Ida; Irna Charisma Damaiyanti; Ismiatul Maula; Syifa Fauziah; Ulfatur Rahma
GUYUB: Journal of Community Engagement Vol 2, No 3 (2021): Pendampingan Sektor Pendidikan, Teknologi, Kesehatan, dan Humaniora
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v2i3.3176

Abstract

Pelaku Usaha Kecil dan Menengah (UKM) pada saat ini, baik di sektor usaha jasa maupun produksi mengalami beragam tantangan berat dalam kondisi pandemi Covid-19. Pelaku UKM dihadapkan pada era tatanan baru dan kenormalan baru atau lebih dikenal dengan sebutan New Normal. Era New Normal memberikan tantangan sekaligus peluang bagi pelaku UKM. Media sosial saat ini media yang paling efektif digunakan dalam kegiatan promosi. Media sosial dimanfaatkan sebagian besar UKM untuk mengadakan kontak personal dengan konsumen, promosi/ advertising, melakukan pendataan kebutuhan konsumen dan menyampaikan respon ke konsumen. Kegiatan pengabdian kepada masysrakat ini bertujuan untuk mendampingi dan memberikan pelatihan kepada UKM Gazal Makmur dalam mempromosikan produknya melalui media sosial menggunakan aplikasi Facebook, You tube, Instagram dan TikTok. Hasil yang dicapai dalam kegiatan pengabdian ini adalah UKM Gazal makmur dapat meningkatkan kemampuannya dalam memanfaatkan teknologi khususnya mempromosikan produk menggunakan aplikasi media sosial TikTok, YouTube, Instagram dan Facebook. Viewer akun aplikasi YouTube lebih cepat banyak jumlah penontonnya dibanding TikTok, sedangkan follower Facebook lebih banyak dibandingkan Instagram.
PKM Pendampingan Digital Marketing untuk Meningkatkan Penjualan UKM Produksi Tahu di Desa Brani Kulon Cahyuni Novia; Nanda Kurnia Agusmawati; Nurrika Riskya
GUYUB: Journal of Community Engagement Vol 3, No 2 (2022)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v3i2.4235

Abstract

Internet-based technology has a great impact on the business world. In addition, technological developments also create great business opportunities. But on the other hand, the increase in internet users is not followed by an increase in the ability of SMEs, especially SMEs to produce tofu by Mrs. Suraye in Brani Kulon Village. The lack of knowledge of the owners of SMEs producing tofu, Mrs. Suraye in Brani Kulon Village, about digital marketing has inspired the community service team to provide assistance and use information and communication technology. Then you can practice it directly by using the Google Maps application and the Tokopedia marketplace. The method used in this service is mentoring and training SME partners in tofu production in using digital marketing for their business. The target to be achieved in this community service is the implementation of digital marketing assistance to increase sales of tofu production SMEs. The result of this service activity is an increase in the knowledge and skills of SME owners in the use of technology, especially the Google Maps application as a means of information on the location of SMEs and the use of Tokopedia accounts as a medium for online sales. The impact of digital marketing is very influential in the expansion of the marketing network so as to increase the sales of MSMEs producing Mrs. Suraye tofu.
Co-Authors Abu Tholib Ani Kurniawati Anis Yusrotun Nadhiroh Aprilia Ica Faradila Deny Utomo Deny Utomo Dian Putri Dewi Evia Riska Fitriana Firda Meiliya Hendriana Fiyan Aprilia Vionata Ika Rafidah Intan Maulidina Intan Purwita Iqnatia Sundus Anisa Ira Alfa Ida Irna Charisma Damaiyanti Ismiatul Maula Khofiyatul Hasanah Kholid Murtadlo Kusdatul Komariyah Lilik Failin Linda Uswatun Hasanah Maulida Rizka Amalia Miftahul Hasanah Mochammad Faid Mochammmad Faid Mohammad Effendi Muchammad Faid Nanda Kurnia Agusmawati Nila Hafidatur Rofi'ah Novia Indriati Nurrika Riskya Rekna Wahyuni Rendika Octa Pratama Rerin Wulandari Saiful Saiful Siti Masruroh Sulastri Sulastri Syaiful Syaiful Syifa Fauziah Ulfatur Rahma Umikulsum Indah Lestari Virda Virdausih Putri Wisma Soedarmadji Yahya Yahya