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All Journal Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Bisnis Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Innovation Research and Knowledge Malcom: Indonesian Journal of Machine Learning and Computer Science
Susanto Susanto
STIE Bisnis Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Innovation Research and Knowledge

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PERSONAL BRANDING STRATEGI UNTUK MEMENANGKAN PASAR Diana Novita; Aerwanto Aerwanto; Muhamad Hadi Arfian; Hanifah Hanifah; Susanto Susanto; Sri Purwati; Hedar Rusmana
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8081

Abstract

Personal branding has emerged as a crucial strategy in contemporary professional contexts, influencing individuals across various industries and career stages. This study explores the concept of personal branding, focusing on its definitions, theoretical foundations, and practical implications. Through a comprehensive review of existing literature, the research identifies key elements and strategies that individuals employ to cultivate and manage their personal brands effectively. Moreover, it examines the impact of personal branding on career development, reputation management, and professional success. The findings highlight the importance of authenticity, consistency, and strategic communication in building a strong personal brand. The study contributes to existing knowledge by providing insights into how individuals can leverage personal branding to enhance their visibility, credibility, and influence in competitive environments. Future research directions are proposed to further explore the evolving nature of personal branding in the digital age
Co-Authors Aerwanto Aerwanto Bredyna Agnesiana Devin Mahendika Diana Novita ellyzabeth sukmawati Farid Wahyudi Fatimah Malini Lubis Frans Sudirjo Ghalib Suprianto Hanifah Hanifah Hedar Rusmana HERY PURNOMO Kholid Ansori Muhamad Hadi Arfian Muhammad Syafri Nur Rahmah Wahyuddin Riska Arnas Roza, Nelli Samsul Ikhbar Sri Purwati Sumarni Rumfot Swasta Bangun Tanti Widia Nurdiani Wenny Desty Febrian Febrian Yulia Novita Yusuf Muchtar