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Journal : AMMA : Jurnal Pengabdian Masyarakat

Literasi Digital Society Menuju Era Perubahan Pertumbuhan Ekonomi Di Kelurahan Tanah Mas Banyuasin Sumatera Selatan Marleni; Trecy Austin; Diany Putri Pratiwi; Indah Pusnita
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 : September (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Digital literacy includes a deep understanding of technology, the ability to access, evaluate and effectively use information presented in digital media, as well as active participation in an increasingly complex digital world. In the context of the digital economy, business actors do not only compete with local competitors, but also with global competitors that can be accessed through digital platforms. Wider connectivity has opened up access to international markets, enabling cross-border transactions without significant geographic barriers. Tanah Mas Banyuasin Village in South Sumatra has unique characteristics in the context of digital literacy and economic growth. Tanah Mas has diverse economic potential, ranging from the commercial sector, fertile agriculture to various traditional crafts. However, like in many other regions in Indonesia, economic, infrastructure and digital literacy challenges remain. The existence of digital literacy makes it easier for people to communicate through existing social media and will have an impact on the development of insights in society to improve economic life in the future.
Pendampingan Home Industry Dalam Menghadapi Era 5.0 Di Desa Arisan Gading Kabupaten Ogan Ilir Muhammad Febrianza; Trecy Austin; Diany Putri Pratiwi
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 : September (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Implementation of community service activities in Arisan Gading Village, South Indralaya District, Ogan Ilir Regency, in the form of developing a home industry so that it is better known to many people in South Sumatra and at the national level. The problem in Arisan Gading Village is the lack of use of social media or the lack of training received by the community regarding small and medium enterprises. Facing the 5.0 era, a human-centered and technology-based society. The community is expected to be able to solve various social challenges and problems by using various innovations that emerged in the Industrial Revolution 4.0 era to improve people's quality of life. The purpose of this activity is to help home industry entrepreneurs starting from how to manufacture products, product packaging, and product sales. The method used is outreach, training and mentoring, and evaluation for 31 days in 2022. As a result of this activity the local community can be more confident and product sales are increasing with the expansion of the market with online media.