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Journal : International Journal of Contemporary Sciences (IJCS)

Intention to Apply: A Perspective of Jakarta’s Generation Z based on Employer Brand Attractiveness and Organizational Reputation Agatha, Priscilla; Amanda Setiorini
International Journal of Contemporary Sciences (IJCS) Vol. 1 No. 8 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v1i8.9994

Abstract

Generation Z is a digital native generation and is expected to dominate the workforce by 2025. In Jakarta, youth employment remains high and is dominated by Generation Z, highlighting the need for human resources to understand the generation’s behavioral tendencies and attract top talent. Quantitative research utilizing a self-administered questionnaire to 248 university students in 5 different universities in Jakarta is implemented. PLS-SEM data analysis method is used. All hypotheses are found significant with a positive influence. Social value of employer brand attractiveness and financial performance of organizational reputation are found to be the most attractive factor by Generation Z. The implications of this research can be used for developing an effective human resource strategy to attract Generation Z
Shaping Gen Z Careers: The Influence of Supervisor and Co-Worker Relationships, and Person-Organization Fit on Conversion Intentions in Tangerang Kojongian, Alvin Karmel; Setiorini, Amanda
International Journal of Contemporary Sciences (IJCS) Vol. 1 No. 12 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v1i12.11762

Abstract

This study examines the crucial role of internship programs for college students in alignment with the 2045 Golden Indonesia Vision to enhance human resource competitiveness. Focusing on Generation Z in Tangerang Regency, we investigate how intern-supervisor relationships, intern-coworker interactions, and person-organization fit influence conversion intentions to permanent positions. Using a quantitative approach, we surveyed 270 respondents, revealing significant positive correlations between these factors and conversion intentions through multiple regression analysis (SPSS26). Our findings highlight the need for companies to cultivate strong relationships within internship programs, as this can encourage interns to transition into permanent roles. This research offers valuable insights into enhancing workplace dynamics and supporting Generation Z’s career aspirations.