Article Per Year (5 Year)
p-Index From 2020 - 2025
1.203
P-Index
This Author published in this journals
All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen International Journal of Economics, Management, Business, and Social Science Profit: Jurnal Manajemen, Bisnis dan Akuntansi Innovative: Journal Of Social Science Research
Mursanto Mursanto
Fakultas Ekonomi Universitas Islam Kalimantan MAB
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Innovative: Journal Of Social Science Research

 1 
Analysis of Distribution and Promotion Channel Policy in Amplang Sa-Ijaan Business Kotabaru District Mursanto Mursanto; Abdul Kadir
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analisis Kebijakan Saluran Distribusi dan Promosi di Amplang Sa-Ijaan Kabupaten Kotabaru. Latar belakang penelitian ini dilakukan, karena mengetahui analisis kebijakan saluran distribusi dan promosi pada Perusahaan Amplang Sa-Ijaan Kabupaten Kotabaru. Tujuan penelitian ini dimaksudkan untuk mengetahui bagaimana peran kebijakan saluran distribusi dan promosi pada Perusahaan Amplang Sa-Ijaan Kabupaten Kotabaru. Manfaat penelitian diharapkan berguna dalam mengembangkan konsep kebijakan saluran distribusi dan promosi pada Perusahaan Amplang Sa-Ijaan Kabupaten Kotabaru. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif-korelasi. Penelitian deskriptif-korelasi artinya peneliti mencoba mendeskripsikan kemudian mencoba menghubungkan adanya keterkaitan antara variabel independen dengan variabel dependen. Hasil penelitian menemukan bukti bahwa kebijakan saluran distribusi dan promosi pada Perusahaan Amplang Sa-Ijaan Kabupaten Kotabaru masih belum berjalan dengan baik, dan belum mencapai kemajuan. Hal ini didukung dengan bukti-bukti berupa; Badan Usaha Amplang Sa-Ijaan Kabupaten Kotabaru dalam melaporkan hasil produksinya belum mencapai target yang diharapkan, dalam melaksanakan promosi pimpinan atau pemilik Badan Usaha Amplang Sa-Ijaan Kabupaten Kotabaru belum merencanakan kegiatan promosi penjualan dengan baik dan terarah, sehingga masih terdapat kelemahan dalam penjualan, pemasaran masih dilakukan hanya di wilayah Banjarmasin dan sekitarnya, sedangkan melakukan promosi melalui kegiatan periklanan atau periklanan masih belum merata di wilayah pemasaran, dan Amplang Sa-Ijaan Kotabaru Usaha kabupaten nampaknya mengalami naik turun produksinya sehingga masih belum stabil.
Pengaruh Lingkungan Kerja dan Burnout terhadap Kinerja Karyawan PT. Nusantara Batulicin Kabupaten Tanah Bumbu Mursanto Mursanto; Abdul Kadir MS
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9853

Abstract

This research is used to find out or test how much influence the work environment partially has on employee performance, then to find out how much partial influence Burnout has on employee performance and finally to find out and test how much influence the work environment and Burnout simultaneously have on employee performance. at PT Nusantara Batulicin, Tanah Bumbu Regency. This research design uses quantitative research, namely scientific research that systematically uses numbers and statistics in the collection and analysis of measured and measurable data, using 30 respondents using analysis and multiple linear regression. Then the results of this research show that: 1). The work environment has a significant influence on employee performance, 2) Burnout also has a significant influence on employee performance, and 3) The work environment and Burnout simultaneously influence employee performance. This identifies that work environment factors and burnout such as physical and mental fatigue at work have a huge influence on employee performance, therefore the company, in this case PT Nusantara Batulicin, Tanah Bumbu Regency, really pays attention to its employees as company assets.
Co-Authors Abdul Kadir Abdul Kadir MS Abdurrahim Basuki Basuki Basuki Basuki Defin Shahrial Putra Halimatus Sa’diah Husnurrofiq Husnurrofiq Rahmi Widiyanti Rahmi Widyanti Teguh Wicaksono