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All Journal Trikonomika: Jurnal Ekonomi Majalah Ilmiah UNIKOM PINISI Discretion Review INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Siyasah : Jurnal Hukum Tata Negara Jurnal Media Akademik (JMA) Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Pendidikan Indonesia (Ju-Pendi) Journal Arbitrase : Economy, Management and Accounting
Dewi Indriani Jusuf
International Women University, Bandung, Jawa Barat, Indonesia
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Pendidikan Indonesia (Ju-Pendi)

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Effective Digital Marketing Strategy to increase Online Sales Jusuf, Dewi Indriani
Jurnal Pendidikan Indonesia Vol. 1 No. 01 (2022): Jurnal Pendidikan Indonesia (Ju-Pendi), Desember 2022
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-pendi.v1i01.295

Abstract

With the increasing popularity of online shopping, it is important for companies to adopt the right digital marketing strategies to maintain and increase their market share. This research aims to analyze and identify effective digital marketing strategies to increase sales in the online business environment. This research uses a qualitative approach with descriptive methods. The research results show that implementing a combination of effective digital marketing strategies, including SEO, content marketing, social media marketing, persuasive copywriting, personalized email marketing, and paid advertising, can significantly increase brand awareness, consumer engagement, and ultimately increase conversion rates. and online sales. By deeply understanding consumer preferences and behavior, companies can optimize their marketing strategies to achieve more effective and measurable results, and strengthen their position in an increasingly competitive and digitally dynamic market.
Co-Authors Alfiqri, Khadafi Dadang Munandar Denok Sunarsi Elli Ruslina Erna Pujihartanti Evie Sophia FR, Agung Pramudya Hanna, Amida Hendar Rubedo Indra Rathana Irna Triana Jasmani Jasmani Jonathan Sarwono Khadafi Sari, Anna Gardina Sheila Kurnia Putri Umi Narimawati Wentri Merdiani