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All Journal DERIVATIF JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Management Studies and Entrepreneurship Journal (MSEJ) JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Journal of Management and Bussines (JOMB) Innovative: Journal Of Social Science Research
Hawignyo Hawignyo
Universitas Singaperbangsa Karawang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Primanomics : Jurnal Ekonomi

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The Influence of Brand Trust on The Decision of Repurchasing Sari Roti Product (Case Study on Sari Roti Consumers) Dania Rava Filda Zhia; Hawignyo Hawignyo
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.963

Abstract

Bakery companies in Indonesia are increasingly competitive, each company is required to develop skills and formulate appropriate and measurable marketing strategies to ensure business continuity and maintain brand trust . When customers have confidence in the brand, repeat buying behavior will be created. The purpose of this study was to determine the effect of Brand Trust on the Decision to Purchase Sari Roti Products. This study used descriptive and verification methods with a quantitative research approach. The sampling technique of this research is probability sampling with random sampling technique using the formula Isaac and Michael. The types of data used in this study are primary and secondary data. The data is processed using SPSS (Statistical Product and Service Solution) software . The results of this study prove that Brand Trust has a significant effect on Repurchase Decisions.
The Influence Perception Fund Quality Risk Health Services Against Interest in Using KB acceptor Aminatu Juhria; Hawignyo Hawignyo
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 3 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i3.1876

Abstract

Study This aim For test And analyze about Influence Perceptions of Risk and Quality of Health Services Against Interest in Using KB acceptors at KB acceptors at Mandiri Midwife Practice Rina Listiana Karawang. This research was conducted using descriptive and verification methods, that is: gather, serve, analyze And do testing hypothesis, make conclusion And suggestion. Sample collected with using the Slovin method and non-probability sampling techniques with Engineering Sampling Purposive Sampling. With a total sample of 361 from a population of 3684 person. engineering analysis Which used that is technique analysis range scale And analysis track with help Methodof successful intervals (MSI), program computer MicrosoftExcel 2010, Microsoft Word 2010 and applications SPSS version 23 . Based on the results of the analysis that has been carried out this study proves that . The correlation coefficient between the variables Perceived Risk and Quality Service Health obtained mark as big 0.875 Which means have level correlation Which Very Strong, positive And significant between Perception Risk And Quality service health. Influence in a manner Partial Perception Risk to Interest Use as big 0.328 And Quality Service Health Which value of 0.525. So it can be stated that the Quality of Health Services is more Lots give contribution to Performance Interest Use acceptor KB compared to with Perception Risk. Influence simultaneous Quality Service Health And Perception Risk to Interest Use as big 85.3% whereas the remaining 14.7% is a variable other who does not researched.
Co-Authors Aminatu Juhria Celvin Surya Dharma Dania Rava Filda Zhia Didit Supriyadi Disa Halsa Eka Puspita Fathia Nur Hanifah Fuji Puspa Sari Hafsari Prabhmanaik Faddila Hartelina I Gusti Agung Komang Diafari Djuni Hartawan Jaenal Aripin KUSNANTO, DANANG Sonny Hersona Sony Firmansyah Sri Wahyuni Jumhodikromin Tedy Purwanto Vinny Dwi Rahim Safavi