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All Journal Primanomics : Jurnal Ekonomi & Bisnis
Mery Ramadani
Universitas Serang Raya, Banten, Indonesia
Economics, Econometrics & Finance

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Journal : Primanomics : Jurnal Ekonomi

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Commitment Of Small Business Actors To Shopee Online Consumers Mery Ramadani; Sutikno Sutikno
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.638

Abstract

Small business actors experience complaints from customers about services, products, and prices sold. The purpose of the study was to determine the effect of services, products, and prices on the commitment of small business actors to Shopee online consumers in 2020. The data was obtained by distributing online questionnaires via Google Form to 350 Shopee online consumers. This research technique takes a sample using non-probability sampling with the method used in this study is the Structural Equation Model technique. The results of the study prove that there is a positive and significant influence of services, products, and prices where consumers place their trust in small business actors in online shopee positively affecting seller commitment
Co-Authors Sutikno Sutikno