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All Journal Jurnal Mirai Management Accounting Profession Journal (APAJI) Jurnal Administrasi Kantor Jurnal Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen
Renza Fahlevi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajemen dan Bisnis

 1 
STRATEGI DIGITAL MARKETING MENGGUNAKAN MEDIA SOSIAL DAN E-COMMERCE DALAM PENGEMBANGAN BISNIS UMKM YASMIN'S BROWNIES Nadiya Nur Arafah; Shevia; Mutiara Kamila; Chyntia Huang; Renza Fahlevi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1196.839 KB) | DOI: 10.54259/manabis.v1i4.1379

Abstract

Small and medium enterprises (SMEs) play a crucial role in maintaining the stability and balance of the national economy, therefore each SME is entitled to special rights and powers in conducting their business. One of those powers requires that every SME is able to adapt and follow the tren of economic movement that tends to utilize digital technology. This research aims to determine the impact of Digital Marketing Strategies Using Social Media and E-Commerce on the Development of Yasmin's Brownies SME Business. This research uses a descriptive-qualitative research design utilizing primary and secondary data sources obtained through observations conducted through interviews and surveys conducted by distributing questionnaires. This research resulted in the impact of digital marketing on Yasmin's Brownies SME by utilizing the digital media platform Instagram as a marketing media and expanding the marketing and sales reach of the SME using the e-commerce platform Tokopedia. The impact of this research aims to provide solutions to marketing problems faced by SMEs that are starting to venture into digital media in the process of marketing their products to consumers in a wider reach.
Co-Authors Angela Angela Caroline Marninda Charlie Wijaya Chyntia Huang Elviana Elviana Febryna Adinda Syafutri Fitri Aidnilla Sinambela Golan Hasan Metta Noviani Mutiara Kamila Nadiya Nur Arafah Novita Novita Shevia Sun Bhuan Titan Martinus Valeska Lilya Kevin Winson Leon