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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi YUME : Journal of Management Jambura Science of Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Artificial Intelligence and Digital Business Paradoks : Jurnal Ilmu Ekonomi Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Manager : Jurnal Ilmu manajemen
Mohamad Agus Salim Monoarfa
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Gorontalo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Social Media Influencer dan Pengetahuan Keuangan Tehadap Minat Investasi Mahasiswa Di Pasar Modal Harun, Intan Mutmainah; Monoarfa, Mohamad Agus Salim; Dungga, Meriyana Franssisca
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.5888

Abstract

This study aims to analyze the influence of Financial Influencers and Financial Literacy on Investment Interest in the Capital Market, focusing on students of the Faculty of Economics and Business, Universitas Negeri Gorontalo. The sampling technique applied in this study is Slovin’s formula, which results in a total sample of 100 respondents. The data collection method utilized primary data by distributing questionnaires. The analysis method in this study is multiple linear regression analysis. The result of this study show that partially financial influencers have a significant influence on investment interest. This indicates that the presence of influencers can motivate and attract students to invest. However, financial literacy has no significant influence on investment interest, implying that student’s level of understanding and knowledge about investment does not influence their interest in investing. Simultaneously, financial influencers and financial literacy influence investment interest, with a determination coefficient of 23.8%, while the remaining 76.2% is influenced by other variables not examined in this study.
Co-Authors Abas, Fatma Nurul Huda Abdussamad, Zulfia K. Alamri, Salshania Alfianti Alfianti Alkatiri, Munasar Andi Juanna Anjas, Hesti Wahyuni Arnol Kusmin Budiman, Jeany Wira Astuti Buluatie, Nurfitri Wijayanty Djafar, Sri Winda Djoko Lesmana Radji Duano, Putri Regina Dungga, Meriyana Fransisca Endi Rahman Estefanus, Mohamad Rifaldy Fahmid, Nazmiah Fahri Isa Faisyal Al Mukhlis Hamid Fransissca, Dungga , Meriyana Habi, Putri Delparani Hais Dama Harun, Intan Mutmainah Heldy Vanni Alam Husain, Indriyani S Ibrahim, Ririn Idham Masri Ishak Irwan Yantu Juanna , Andi Kuneo, Rizka Lahay, Firmansyah Lamusu, Moh Fajri R Lanto Miriatin Amali Latief, Lian A Lisda L. Asi Lutfhiyana Haras Mahmud, Novaldy Marten Hadji Melinda Ibrahim Mohamad, Adinda Harnum Ni Luh Ira Suitri Novita S Lausu Nurmasari, Mita Pakaya, Firmansyah Panu, Moh Rezha Payuyu, Defriansyah Pulukadang, Vetty Damayanti Raflin Hinelo Rahmawati Dewi Jusuf Rezkiawan Tantawi Robiyati Podungge Said, Rafli Sampir, Allya Riska Putri Selvi Selvi Selvi Selvi Soga, Diva Revansyach Sri Rahayu Laiya Srie Isnawaty Pakaya Srisetia Ningrum Sultan Nur Alim Gumohung Tineke Wolok Utina, Uun Windra Angraini Harun Yunita Gaib Yusuf, Safrin