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All Journal E-Journal of Linguistics ASEAN Journal on Hospitality and Tourism ELS Journal on Interdisciplinary Studies in Humanities Lire journal (journal of linguistics and literature Jurnal Pariwisata Terapan jurnal ilmiah hospitality International Journal of Green Tourism Research and Applications Journal of Management and Business Environment (JMBE) Journal of Business on Hospitality and Tourism
Elvira Septevany
Department Of Tourism, Politeknik Negeri Bali, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : jurnal ilmiah hospitality

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IMPLEMENTATION OF DIGITAL MARKETING IN IMPROVING ROOM OCCUPANCY AT THE WESTIN RESORT & SPA, UBUD I Putu Ade Perdana Putra; Ni Putu Lianda Ayu Puspita; Ni Luh Eka Armoni; Elvira Septevany
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2012

Abstract

The purpose of this study was to determine the application of digital marketing applied by The Westin Resort & Spa, Ubud and the efforts made to increase room occupancy through digital marketing. Data collection methods used are observation, interviews, and documentation. The analytical technique used in this study is descriptive qualitative analysis used to describe the information obtained through interviews from the sales & marketing party and relate it to the theories that support the discussion related to the dimensions and indicators of digital marketing conducted by The Westin Resort & Spa, Ubud. The results show that the application of digital marketing at The Westin Resort & Spa, Ubud is divided into four digital marketing dimensions, namely websites, online travel agents, social media, and Marriott Bonvoy. Besides, efforts are being made to increase room occupancy, namely, increasing brand awareness on social media by implementing a give away program every month.
Co-Authors Baiq Mega Yustika Kharomah I Gede Mudana I Gusti Agung Mas Krisna Komala Sari I Kadek Surya Mardhitya I Ketut Akas Wicaksana I Ketut Suarja I Ketut Suarta I Made Suastra I Nyoman Winia I Putu Ade Perdana Putra Liu Dan Dan Liu Dandan Liu Dandan Lu Xing Monika Aprilia Wulandari Ni Gst Nym Suci Murni Ni Ketut Bagiastuti Ni Luh Eka Armoni Ni Luh Evi Cahyani Putri Ni Made Mira Paramita Ni Made Rai Erawati Ni Putu Lianda Ayu Puspita Qin Weifen Ria Riski Marsuki