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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Petra International journal of Business Studies (IJBS) YUME : Journal of Management Prologia JURNAL PUSTAKA KOMUNIKASI Source: Jurnal Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Enrichment : Journal of Management Jurnal Ilmiah Wahana Pendidikan Journal Media Public Relations Jurnal Studi Ilmu Politik Innovative: Journal Of Social Science Research Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi VISA: Journal of Vision and Ideas Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Zon Vanel
Universitas Kristen Satya Wacana
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Studi Ilmu Politik

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ANALISIS PERSONAL BRANDING GIBRAN RAKABUMING RAKA DALAM PEMBENTUKAN POLITICAL IMAGE DI MEDIA SOSIAL X Fadhilah, Saskia Nurul; Vanel, Zon
Jurnal Studi Ilmu Politik Vol 3 No 1 (2024): Jurnal Studi Ilmu Politik
Publisher : Prodi Ilmu Politik FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jsipol.v3i1.19814

Abstract

Political image can be formed through the use of various media. Social media that now become a trend can be utilized by political actor to support success of ongoing activities or simply just to increase popularity. While forming political image, a political actor can present their personal branding through social media. Using qualitative descriptive methods and theory by Peter Montoya, author applying 8 laws of the formation of personal branding such as: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill to analyze how Gibran’s personal branding forms his political image. Gibran fulfilled all the laws of forming personal branding dan show improvement result of his political image based on additional data from author’s independent survey.
Co-Authors Asti Ferani Linata Budhi Kristanto Christian, Mikael Kevin Hodie Dewi, Gracelia Audriana Dewi, Luh Putu Angelina Purnama Fadhilah, Saskia Nurul Fredy, Tiffany Frenda G.M Tomasila George Nicholas Huwae Gracelia Audriana Dewi Huwae, George Nicholas Katrina Katrin Kuncoro, Wijaya Ibnu Lina Sinatra Wijaya Luturmas, Natan Maharani, Diva Danita Maharani, Vania Zana Milke, Milke Musafa, Jessira Pitaloka, Filia Aurel Purwoko, Agus Riandy Pratama Ambarita Rumagit, Gabriela Pingkan Santosa, Marcelino Sanusi, Marchelino Sentosa, Iwan Setiawan, Marcelus Bima Silalahi, Gabriella Wahyu Natasha Silvia Widya Kusumaningtyas Vitadila, Angelina Loren Wardani, Maharani Pamudya Yemima Ika Puspitania Yvonne Eka Soetristiyono