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All Journal Indonesian Journal of Applied Linguistics (IJAL) Beyond Words : a journal on language education, applied linguistics and curriculum & instructions International Journal of Education TEFLIN Journal: A publication on the teaching and learning of English Indonesian JELT Celt: A Journal of Culture, English Language Teaching & Literature LET: Linguistics, Literature and English Teaching Journal KLAUSA (Kajian Linguistik, Pembelajaran Bahasa, dan Sastra) Linguistik Indonesia International Journal of Asian Education
Patrisius Istiarto Djiwandono
English Letters Department, Faculty Of Language And Arts, Machung University, Malang
Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : LET: Linguistics, Literature and English Teaching Journal

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Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster Harjantoko, Lalu Angger; Djiwandono, Patrisius Istiarto; Ginting, Daniel
LET: Linguistics, Literature and English Teaching Journal Vol. 14 No. 1 (2024)
Publisher : English Department of Faculty of Tarbiyah and Teacher Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/let.v14i1.9384

Abstract

Communication strategies in the modern period have become progressively multimodal with technological advancement. Multimodal communication involves forming a meaning through several modes than just language. This includes verbal and non-verbal communication, such as movie poster. Movie poster is one of the most effective promotional techniques to introduce the movie to potential audiences. Movie posters feature verbal and visual language as communication modes that can be interpreted to a certain meaning, including the movie’s theme, plot, and message. The visual grammar theory by Kress and van Leeuwen (2006) propose metafunctions to analyze image, including representational meaning. In representational meaning, communication modes must be able to represent elements and their relations in a world outside of their representational system as perceived by people. This paper demonstrates how various modes in “Black Panther: Wakanda Forever” movie poster are integrated to represent meaning and symbolism in the movie through representational meaning.
Co-Authors Daniel Ginting Daniel Ginting Harjantoko, Lalu Angger Yudi Setyaningsih