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Yogi Permana
Gunadarma University
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi

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Analisis Pengaruh Kualitas Produk dan Lokasi terhadap Kepuasan Konsumen Kopi SOE di Kalangan Gen Z Jakarta Barat Permana, Yogi
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i1.86

Abstract

This research highlights the importance of marketing in achieving company targets by meeting consumer preferences and expectations. Coffee shops in West Jakarta offer high-quality coffee and a comfortable atmosphere, which are key factors for business success. PT EOS Maju Bersama, through the Kopi Soe brand, has been innovating since 2018 and has more than 200 franchise outlets. This study aims to determine the influence of product quality and location on the purchase satisfaction of Kopi Soe among Gen Z in West Jakarta. The research uses a quantitative descriptive method with surveys. A pre-survey was conducted with 25 respondents to examine various issues related to the research, while the sample related to the title consisted of 96 respondents. The sample was determined using the Non Probability Sampling method and the Purposive Sampling technique. The results showed that both partially and simultaneously, product quality and location have a positive and significant impact on purchase satisfaction, with the regression equation Y = 0.373 + 0.439X1 + 0.587X2. The partial determination coefficient value is 0.824 with a percentage of 82.4% for the product quality variable and 0.813 with a percentage of 81.3% for the location variable. The simultaneous determination coefficient value is 0.866 with a percentage of 86.6%.
Co-Authors Alfian, Iqbal Aries, Ega Silvy Asroriah, Siti Dede Puspa Pujia Desi Ratnasari Fauzan Natsir Guntara, Yudi Hilmi Aulawi Intani, Marcela Jakrinur, Adam Khairan, M. Ari Khomzah, Nurul Maharani, Anissa Listiana Marliana, Mayada Nurul Aeni Parifia, Rafki Putri, Destiana Riadah, Riadah Rina Kurniawati Sari, Diah Permana Sigit Gunawan Suaedah, Siti Tristiani, Tristiani Wismanto Wismanto Yudanto, Haryo Yusup Permana, Deni