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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Economy Deposit Journal ( E-DJ) Jurnal Administrasi Kantor West Science Social and Humanities Studies
Ambo Paerah
universitas Indonesia Timur
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Economy Deposit Journal ( E-DJ)

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Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan (Studi Kasus Pelanggan Grab-Motor Di Kota Makassar) Ambo Paerah; reijeng tabara; Syahribulan syahribulan
Economy Deposit Journal (E-DJ) Vol 3 No 2 (2021): Economy Deposit Journal
Publisher : Fakultas Ekonomi Universitas Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.715 KB) | DOI: 10.36090/e-dj.v3i2.1142

Abstract

This study aims to determine the effect of service quality on customer satisfaction for Grab Motor Makassar branch. This type of research is a sampling study using a simple linear regression analysis method with a quantitative approach. The research population is all consumers of Makassar City Grab Motors during the month of July, where the exact number cannot be known or is called the infinite population. Thus the research sample is part of the research population that is used as the research subject, with a total sample of 139 respondents obtained by purposive sampling method with incidental technique. The results showed that the service quality variable partially had a positive and significant effect on customer satisfaction. Based on the value of the Adjusted Coefficient of Determination, it shows that all contributions between service quality and customer satisfaction are 54%.
Co-Authors Andi Musfirawati Nur Ela Elliyana Irmah Halimah Bachtiar Ramli Toalib Supiati Supiati Syahribulan Syahribulan Tabara, Reijeng Tirta Yoga Wulandari, Sri Hariani Eko Yuliani Yuliani