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Ditha Prasanti
Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmu Komunikasi AKRAB

 1 
PEMANFAATAN MEDIA ONLINE SEBAGAI MEDIA KOMUNIKASI DALAM MENCIPTAKAN BRAND IMAGE BAGI BISNIS ONLINE EGYPTIAN CREAM DI ERA DIGITAL Prasanti, Ditha
Jurnal Ilmu Komunikasi AKRAB Vol 2, No 1 (2017)
Publisher : Jurnal Ilmu Komunikasi AKRAB

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Abstract

ABSTRACTOnline media is familiar in everyday life. In this modern era, online media has also grown increasingly rampant in Indonesia. Almost every individual did not escape his daily using online media. Online media can be regarded also as a medium of communication used in the best-selling success factors in the communication process. In this study, success in question is create a brand image of a product of SMEs. One area of successful UKM and succeeded thanks to online media are Egyptian Cream. Egyptian Cream is a skincare brand that was founded in June 2010 by Restiani Nur Fauzi. The concept of products offered by the Egyptian herbal skincare cream is made from bees, such as honey, royal jelly, propolis and beeswax. The main products offered in this line of business is Egyptian Magic Cream directly imported from Washington DC. As the first hand of the producer, quickly mastered the Egyptian Cream Egyptian Magic Cream market in Indonesia. This is a good business slit on the sidelines of facial whitening products are popping up when it is considered by people who want herbal skin care products are safe. In this study, researchers used a qualitative approach with case study method. Data collection techniques used were interviews, observation and documentation. Data analysis technique used is perseverance observation, triangulation of data, and adequacy referential. The results of this study indicate that the use of online media to the Egyptian Cream is highly optimized, this business line has been using online media to 9 types. This encourages a high increase in turnover in the sale of products Egyptian Cream.Keywords: Utilization, Online Media, Brand Image, Egyptian Cream
Co-Authors Aaliyah Aulia Adi Wibowo, Kunto Ali Alamsyah Kusumadinata Ariadne Shinta Dewi, Evie Aulia Nursyamsiah Prasetyo Baihaqi, M Novan Benazir Bona Pratamawaty Dinda Fitriani Dinda Rakhma Fitriani Ernawati, Erna Galuh Valencia Hadi Suprapto Arifin I, Sri Seti Ikhsan Fuady Jenny Ratna Suminar Jenny Ratna Suminar Kemalasari, Gyska Kismiyati El Karimah Limilia, Putri Mardianah Nabilla, Bening Putri Nindi Aristi Nurhayati Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Preciosa Alnashava Janitra Prihandhini, Lauditta Nurseptia Priyansyah, Rifki Nur Puji Prihandini Purwanti Hadisiwi Putri Limilia Putri Limilia Putri Limilia Rachmania Rachmania Rachmaniar Rachmaniar Rahmadini, Annisa Tri Rahmania, Nadia Alifa Rangga Saptya Mohamad Permana Ratna Suminar, Jenny Retasari Dewi Rizki Maulana, Rizki Sarah Aisha Sarah Aisha Seti Indriani, Sri Sri Seti Indriani Titien Yusnita, Titien Vinianto, Andika Widyaswara, Safira Yulia Andriani, Yulia