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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Motiva: Jurnal Psikologi Martabe : Jurnal Pengabdian Kepada Masyarakat Psikoborneo : Jurnal Ilmiah Psikologi Journal of Innovation in Community Empowerment (JICE) Gotong Royong : Jurnal Pengabdian, Pemberdayaan Dan Penyuluhan Kepada Masyarakat (J-P3KM)
Putri Pusvitasari
Universitas Jenderal Achmad Yani Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Psikoborneo : Jurnal Ilmiah Psikologi

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Kecemasan Dengan Perilaku Pembelian Impulsif Pengguna E-Commerce Selama Pandemi Covid-19 Cindy Martauli Saragih; Putri Pusvitasari
Psikoborneo: Jurnal Ilmiah Psikologi Vol 10, No 3 (2022): Volume 10, Issue 3, September 2022
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikoborneo.v10i3.8538

Abstract

In 2020, the world was shocked by a virus called Covid-19. The presence of the Covid-19 virus has a significant impact on aspects of people's lives. Consumptive behavior makes people as consumers will make impulsive purchases during the pandemic. This study aims to determine the relationship between anxiety and the impulsive buying behavior of e-commerce users during the Covid-19 pandemic. The subjects of the study consisted of 126 e-commerce users aged 20-40 years using purposive sampling techniques. The data collection methods used were the anxiety scale and the impulsive purchase scale and then analyzed using the Spearman Rank test. The results of the analysis showed that anxiety variables were positively and significantly correlated with impulsive buying behaviors (r = 0.528, p = 0.000). This means that the higher anxiety, the higher impulsive buying behavior. Pada tahun 2020, dunia dihebohkan dengan virus yang bernama Covid-19. Kehadiran virus Covid-19 memberikan dampak yang signifikan terhadap aspek kehidupan masyarakat. Perilaku konsumtif membuat masyarakat sebagai konsumen akan melakukan pembelian secara impulsif selama masa pandemi. Penelitian ini bertujuan untuk mengetahui hubungan antara kecemasan dengan perilaku pembelian impulsif pengguna e-commerce di masa pandemi Covid-19. Subjek penelitian terdiri dari 126 pengguna e-commerce yang berusia 20-40 tahun dengan menggunakan teknik purposive sampling. Metode pengumpulan data yang digunakan adalah skala kecemasan dan skala pembelian impulsif kemudian dianalisis menggunakan uji Rank Spearman. Hasil analisis menunjukkan bahwa variabel kecemasan berkorelasi positif dan signifikan dengan perilaku pembelian impulsif (r = 0,528, p = 0,000).  Artinya semakin tinggi kecemasan maka semakin tinggi pula perilaku pembelian impulsif.
Co-Authors Adi Heryadi Adi Heryadi Aldo Syahputra Ardilla Mega Agustin Ari Okta Viyani Cindy Martauli Saragih Diah Suci Rahmawati Faisal Dwi Nurwenda Lintang Sumirat Ulfi Saidata Aesyi Wina Driyan Pradana