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Journal : Jurnal Penelitian Sosial Ilmu Komunikasi

ANALISIS KUALITAS PENINGKATAN PELAYANAN MELALUI APLIKASI MOBILE JELAJAH KEBUN RAYA BOGOR Ayang Risma Yulianita; Tiara Puspanidra; Ratih Siti Aminah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.732 KB) | DOI: 10.33751/jpsik.v4i1.1807

Abstract

Abstract Technology mobile application is utilized by the Bogor Botanical Gardens under Lembaga Ilmu Pengetahuan Indonesia (LIPI) as one of the attractions in the city of Bogor by designing an Android-based mobile application for visitors to the Bogor Botanical Gardens, called Jelajah Kebun Raya Bogor application. This research is a qualitative descriptive study using Kotler's theory of the quality dimensions of service delivery which includes physical evidence, empathy, reliability, quick response and assurance. The results of the research note that the application is designed to improve the quality of public services and to facilitate the visitors down the extent of the area of the Bogor Botanical Gardens. There are features on applications i.e., features information about the history of the plant and other historic buildings that are in the Bogor Botanical Garden to make it easy for visitors to get the information needed to facilitate navigation and features visitors exploring the vastness of the areas of the Bogor Botanical Gardens, content in the application is accurate and secure, in accordance with the needs of visitors, improve the renewal applications. Keywords: Service Improvement, Mobile Application, Jelajah Kebun Raya Bogor.
ANALISIS PUBLISITAS @SARI.ORGANIK MELALUI MEDIA SOSIAL INSTAGRAM Dewi Septika; Mariana Rista Ananda Siregar; Ratih Siti Aminah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.333 KB) | DOI: 10.33751/jpsik.v5i1.3288

Abstract

This research was conducted in order to identify Sari Organik publicity analysis through Instagram social media based on the Iriantara concept which consists of the basic principles of publicity. This type of research is descriptive qualitative, this research focuses on one of the activities in Sari Organik, namely publicity activities on Instagram social media. In this regard, this qualitative descriptive approach is expected to explain the situation, problems and @sari.organik publicity activities through social media. This research was conducted at Sari Organik in February 2020. Data analysis techniques used were data reduction, data presentation, and conclusions, so that the data collected was only important data because it had been sorted. This study uses observation techniques, in-depth interviews, and documentation, meaning researchers get data from these 3 techniques. The results showed that the publicity activities at Sari Organik which were carried out using the basic principles of publicity from the Iriantara concept were very effective with wide and inexpensive reach. Publication activities are very important to support activities in selling products. As for the focus of the media used as publicity media is Instagram social media. Instagram is one of the media that is loved today as well as Sari Organic using Instagram as a media publicity.
STRATEGI KOMUNIKASI HUMAS PT KERETA API INDONESIA (PERSERO) DAERAH OPERASI 1 JAKARTA DALAM PENERTIBAN LAHAN PROYEK TRANSIT ORIENTED DEVELOPMENT DI STASIUN BOGOR Yudha Citra Anugrah; Ratih Siti Aminah; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.712 KB) | DOI: 10.33751/jpsik.v3i1.1010

Abstract

Abstract                    This study aims to determine how the public relations strategy of PT Kereta Api Indonesia (Persero) Operational Area 1 Jakarta in establishing communication to residents of the building shop tenants on the Nyi Raja Permas street in Bogor Station area before curbing occurred.                    The technique used to answer the problems presented is qualitative-descriptive using the Communication Strategy theory proposed by Effendy. This theory is used to find out about how the communication strategy carried out by Public Relations of PT. Kereta Api Indonesia (Persero) Operational Area 1 Jakarta to the residents who are disciplined. The research subjects used in this study were Suprapto as Senior Public Relations Manager, Ayep Hanapi as Junior Manager of Public Relations, Nanda Public Relations Staff and one of the residents who were disciplined. Data collection techniques using field observation techniques, in-depth interviews and documentation.                    The research results related to the communication strategy carried out by the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1, namely through two-way communication which emphasizes more on persuasive communication strategies and informative communication strategies. Persuasive communication strategies and informative communication strategies are very visible when the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1 conducted a dialogue with the tenants of the shophouse on the Nyi Raja Permas street in Bogor Station area through a socialization program, here the Public Relations of PT Kereta Api Indonesia (Persero) explained to residents that the area would later be built residential area integrated with the station and residents who would be disciplined would be moved or relocated to Pasar Kebon Kembang Bogor, of course the Public Relations of PT Kereta Api Indonesia (Persero) Daerah Operasi 1 Jakarta also explained informally that this development project was a government project to improve the efficiency of the use of rail transportation. Keywords: Communications Strategy, Land Controlling, Transit Oriented Development 
PERSEPSI PEMBACA TERHADAP PEMBERITAAN “MK TOLAK LEGALISASI GANJA MEDIS UNTUK KESEHATAN!” DI PORTAL BERITA DETIKCOM Pratama, Ramadhan Sigih; Puspanidra, Tiara; Aminah, Ratih Siti
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.9394

Abstract

We already know that technology has become more sophisticated over time, resulting in progress and novelty in many sectors, the mass media industry being one of them. Technological developments have not failed to influence the world of journalism today, the mass media industry is increasingly sophisticated and has easy access for readers, so that news from abroad can be easily read by Indonesian people today. For example, news about the legalization of marijuana in Thailand has sparked discussion in Indonesia, so researchers want to conduct research on readers' perceptions regarding news about the rejection of legalization of marijuana in Indonesia. This research aims to find out how the news is exposed, what is the perception of the news "MK Rejects Legalization of Medical Marijuana for Health!" on the detikcom news portal, and what is the relationship between news exposure and readers' perceptions of the news "MK Rejects Legalization of Medical Marijuana for Health!" on the detikcom news portal. This research uses one independent variable, namely news exposure (X) and the indicators used to describe this variable are frequency, duration and content of news. One dependent variable is the perception of the news about the Constitutional Court rejecting the legalization of medical marijuana for health (Y) and the indicators used to describe this variable are sensation, attention and interpretation. This research was conducted on Instagram @detikcom in November 2022. This research used descriptive-correlational quantitative research methods. The population used was Instagram followers @detikcom and the sample used was 100 respondents who were followers of the Instagram account @detikcom. The data collection technique used was by distributing questionnaires to respondents. The data analysis technique used is descriptive statistical analysis (Rank Spearman). The subjects in this research were followers of the Instagram account @detikcom, while the objects in this research were the researchers highlighting the news "MK Rejects Legalization of Medical Marijuana for Health!" which was published on the Detik.com news portal on July 20 2022. The results of the research show that there is a relationship between variable X and variable Y seen from the coefficient value of 0.679 which is included in the strong category, with a significance value of 0.000.
Analisis Pola Komunikasi Departemen SHE Pada Penerapan Behavior-Based Safety di Indofood Ice Cream Cicurug Vierlianne, Anelza; Permana, Restiawan; Aminah, Ratih Siti
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i1.9816

Abstract

Penelitian ini bertujuan untuk menganalisis pola komunikasi yang diterapkan departemen Safety, Health, and Environment di Indofood Ice Cream Cicurug pada proses identifikasi bahaya menggunakan metode Behavior Based Safety (BBS). Penelitian ini telah menemukan empat point BBS menurut Geller yaitu Define, Observe, Intervene dan Test, kemudian ditemukan juga tiga pola komunikasi menurut Devito yaitu pola komunikasi roda, rantai dan pola komunikasi Y yang digunakan departemen SHE Indofood Ice Cream Cicurug dalam menerapkan prosedur BBS. Ditemukan pula hambatan dalam pola komunikasi departemen SHE pada penerapan BBS diantaranya hambatan fisik, hambatan psikologis, hambatan teknis, melubernya informasi, dan hambatan literasi. Penelitian ini dilaksanakan di Indofood Ice Cream Cicurug yang beralamat di Jl Raya Siliwangi RT 06/06 Cicurug 43359, Sukabumi, Jawa Barat, Indonesia. Metode penelitian yang digunakan adalah metode deskriptif kualitatif, teknik pengumpulan data yang digunakan yaitu observasi di lapangan, wawancara dengan informan kunci, informan pendukung dan juga dokumentasi. Keabsahan data diuji menggunakan triangulasi sumber dan memberchek. Datanya dianalisis dengan Analisis Interaktif dari Miles Huberman dengan tiga komponen yaitu reduksi data, sajian data, dan penarikan kesimpulan.Kata Kunci: Behavior Based Safety; Indofood Ice Cream Cicurug; Pola Komunikasi.