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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS AFEBI Management and Business Review IQRO: Journal of Islamic Education Jurnal Riset Bisnis dan Manajemen Tirtayasa Syi'ar Iqtishadi TEKNOKOM : Jurnal Teknologi dan Rekayasa Sistem Komputer Business Management Journal Program Studi Manajemen Jurnal Manajemen Enrichment : Journal of Management Asyahid Journal of Islamic and Quranic Studies (AJIQS) GEMILANG: Jurnal Manajemen dan Strategi Bisnis Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah International Journal of Applied Finance and Business Studies EKONOMIKA45 International Business and Accounting Research Journal Economic Reviews Journal MES Management Journal Journal of Social And Economics Research Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen EKOBIS SYARIAH MDP Student Conference NATUJA: Jurnal Ekonomi Syariah Jurnal Al-ittifaq Jurnal Bisnis dan Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi dan Pembangunan Indonesia Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Indonesian Journal of Agriculture and Environmental Analytics Al-Infaq: Jurnal Ekonomi Islam Ihtirom: Jurnal Manajemen Pendidikan Islam journal of social and economic research Indonesian Journal of Humanities and Social Sciences J-CEKI Jurnal Profesi Guru Indonesia JIES : Journal of Islamic Economics Studies SEMINAR TEKNOLOGI MAJALENGKA (STIMA)
Mukhsin, Moh.
Faculty Of Economics And Business, University Of Sultan Ageng Tirtayasa Serang - Banten
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : Jurnal Riset Bisnis dan Manajemen Tirtayasa

 1 
PERAN KOMUNIKASI PEMASARAN TERPADU MELALUI EKUITAS MEREK TERHADAP KINERJA PEMASARAN SEKOLAH TINGGI ILMU EKONOMI (STIE) BINA BANGSA BANTEN Kurniadin, Adi; Mukhsin, Moh.
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 2, No 1 (2018)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v2i1.3860

Abstract

his study analyzes the effect of integrated marketing communication variables on brand equity to improve marketing performance. This research was conducted at Sekolah TinggiIlmu Ekonomi (STIE) Bina Bangsa Banten. Based on the results of the literature review there is a positive influence on brand equity and marketing performance and this is supported by integrated marketing communication variables such as the use of appropriate advertising media, the application of good personal sales, the promotion of appropriate sales and effective direct marketing. Thus there are seven hypotheses proposed: This research uses 108 questionnaires collected from STIE Bina Bangsa Banten as the sample. The questionnaire data were analyzed with Structural Equation Modeling (SEM) analysis tool in AMOS 22.0program to test the causality relationship of the proposed hypotheses. The results of data analysis show that the research model has a good fit/fit and all research hypotheses can be proven. The test of the proposed hypothesis shows the result that all hypotheses have met the specified condition of CR> 2.00 with probability (p)) <0.05. The conclusion is that advertising, personal selling, sales promotion, and direct marketing have a positive effect on brand equity and the brand equity has a positive effect on marketing performance, and advertising and direct marketing have a positive effect on marketing performance. This study provides some limitations of the research and future research agenda that can be done as further research.
PENGARUH KEPEMIMPINAN DAN KETERLIBATAN PEKERJA TERHADAP KINERJA PELAYANAN (Studi Kasus pada Kantor UPT Puskesmas DTP Kecamatan Ciruas Kabupaten Serang) Mukhsin, Moh.
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 1, No 1 (2017)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v1i1.2610

Abstract

The objective of these researches are to know how implementation of Leadership and Workers Involvement Influence on Service Performance at UPTD office sub-district Puskesmas DTP Ciruas Serang District. This research used quantitative method by using descriptive research and causal research. Data from the 3 variables were analyzed by using SPSS 16.00 program. The number of samples used in this study were 52 respondents.  Based on the data analysis it can be concluded that there is no leadership program and employee involvement, the value of service performance of 2.162 units. The leadership regression coefficient (0.441) means that if the leadership program is increased by 1 unit, then the service performance will increase by 0.441 units. Leadership regression coefficient of (0.538) means that if the leadership condition is increased by 1 unit then the service performance will increase by 0.538 units. Result of hypothesis test where Fcount> Ftable (68,762> 3,194). With a real level of 5% which means Ho is rejected and Ha accepted. This indicates that the leadership and the involvement of workers significantly influence the service performance at UPTD office sub-district Puskesmas DTP Ciruas Serang District.
Manajemen Beban Kerja, Konflik Kerja Dan Stres Kerja: Pengaruhnya Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Intervening Di PT Harapan Teknik Shipyard Irfad, Andri; Sanusi, Fauji; Mukhsin, Moh.
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 5, No 1 (2021)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v5i1.11538

Abstract

This research is motivated by the need for good management of employees in managing workloads, work conflicts and work stress to be able to improve the resulting performance and be strengthened by a better level of job satisfaction. The purpose of the study was to examine the effect of workload management, work conflict and work stress on employee performance through job satisfaction as an intervening. The research was conducted at PT Harapan Teknik Shipyard with a total sample of 58 people. The data was collected using a questionnaire which was then analyzed using the SEM-PLS model which was processed with the SmartPLS application. Based on the results of statistical tests, it is known that there is an influence of work conflict management on employee job satisfaction, there is an effect of job stress management on employee job satisfaction, there is an influence of job satisfaction on employee performance and there is a mediating effect of job satisfaction on the relationship of work conflict management on employee performance. There is a mediating effect of job satisfaction on the relationship between work stress management and employee performance.
Meningkatkan Intention To Use Aplikasi Mobile JKN Melalui Perceived Usefulness Dan Attitude Towards Use Sebagai Variabel Intervening (Studi pada Pengguna Aplikasi Mobile JKN Segmen Pekerja Penerima Upah Badan Usaha di Wilayah BPJS Kesehatan Cabang Serang) Wahyudi, Wawan; Mukhsin, Moh.; Nupus, Hayati
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 5, No 1 (2021)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v5i1.11545

Abstract

This study aims to examine and analyze the effect of perceived ease to use and subjective norms on intention to use with perceived usefulness and attitude towards use as an intervening variable (a study on users of the JKN mobile application segment of workers receiving corporate wages in the Serang Branch of BPJS Kesehatan). The data collection methods used are library research and field studies by distributing questionnaires to 190 users of the JKN mobile application for the segment of workers who receive wages for business entities in the Serang Branch of BPJS Kesehatan using proportional random sampling techniques. The data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS software. The results of this study indicate that perceived ease to use has a negative and insignificant effect on intention to use; subjective norm has a positive and significant effect on intention to use; perceived ease to use has a positive and significant effect on perceived usefulness; perceived ease to use has a positive and significant effect on attitude towards use; subjective norm has a positive and significant effect on perceived usefulness; Subjective norm has a positive and significant effect on attitude towards use; perceived usefulness has a positive and significant effect on intention to use; and attitude towards use has a positive and significant effect on intention to use.
Co-Authors Abdul Kharis Abila, Ahbab Abrori, Ahmad Fadhol Abrori Aditya Nurul Rohman Ahmad Fatoni Ahmad Syarifudin Anshori Alifia Devianty Ani Kurniawati Ani Setyowati Apriadi, Andri Apriliani, Tri Rizki Asep Suryana Atika Anggi Hafsara Cut Khairani Darsanto Dede Nurjanah Diah Novianti Dian Ai’syah Az-zahra Azis Didit Damayanti Diqbal Satyanegara Elif Pardiansyah Epong Kurniatin Fathurrohman, Muhammad Khaeru Firdaus, Angga Dita Tri Ganika, Gerry Gerry Ganika Hanida, Dea Hayati Nupus Hikam, Manarul Hudri Hudri Hudri I Gusti Agung Komang Diafari Djuni Hartawan Imas Permatasari Indra Suhendra Irfad, Andri Isti Nuzulul Atiah Isti Nuzulul Atiah Kasfia, Selkia Royyan Kawilujengan, Rasul TH Khoirunisa, Salsa Nashiroh Kias Faras, Siti Balya Kurniadin, Adi Linda Wati M. Ainun Najib M.Tajus Sobirin Maulana Malik Ibrahim Mauliani, Mauliani Mohamad Ainun najib Monica, Metha Muhammad Abduh Muhammad Faisal Aziz Muhammad Faturrahman Rifai Rahmat Najmudin Nupus, Hayati Nur Fitriyani Nuzulul Atiah, Isti Pardiansyah, Elif Permata, Lilis Prihartama, Toto Rahmatika, Fidya Raihan Subakti Ratih Tianti Safari Safari Sahara, Duwi Fadilah Sanusi, Fauji Saskia Salsa Eka Ahzahra Satyanegara, Diqbal Setyaji, Hajar Sheila Annisa Sihabudin, Muhamad Siti Aida Asa Siti Aisyah Sofiyatun Nisa Suhartini, Nani Suryaanto Suryanto Toto Prihartama Wahyudi, Wawan Yulia Anisa