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All Journal Riset Manajemen dan Akuntansi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Value : Journal of Management and Business Jurnal Ilmiah Wahana Pendidikan Jurnal USAHA Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research
Salim Siregar
Universitas Singaperbangsa Karawang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Wahana Pendidikan

 1 
Pengaruh Viral Marketing, Brand Image, dan e-WOM terhadap Minat Beli Produk Somethinc pada Followers Instagram @somethincofficial Ananda Nabilaturrahmah; Salim Siregar
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 7 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.957 KB) | DOI: 10.5281/zenodo.6534500

Abstract

This research was conducted to analyze to provide knowledge and explanations about consumer buying interest in SomeThinc products through viral marketing, brand image, and e-wom. Quantitative methods with verification and descriptive approaches are the methods used in this research. Data were collected using questionnaires and library studies with the object of research being Instagram followers @somethincofiicial with a total of 400 respondents. Path analysis using a range of scales is an analytical tool contained in this study. The results showed that viral marketing on buying interest was in very good criteria, while brand image and e-wom on buying interest were in good criteria. In the results of the t-test, it can be explained that the significant value of viral marketing is (0.000) < (0.05), brand image (0.000) < (0.05), and e-wom (0.013) < (0.05) which can mean that viral marketing, brand image, and e-wom have a positive and significant influence on buying interest. Then there is a simultaneous influence between viral marketing, brand image, and e-wom on buying interest by 69.4% and the remaining 30.6% from other factors not examined in this study.
Pengaruh Electronic Word of Mouth Twitter dan Brand Image Terhadap Minat Beli Produk Avoskin (Survei Pada Followers Akun Twitter @avoskinbeauty) Rizki Amelia; Salim Siregar
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 9 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.223 KB) | DOI: 10.5281/zenodo.6655319

Abstract

This study aims to determine, explain, and analyze the effect of Electronic Word of Mouth and Brand Image on buying interest of Avoskin products on followers of the Twitter account @avoskinbeauty. This research uses descriptive and verification methods. The sample in ths study was 400 respondents using accidental sampling. The data analysis with the help of Microsoft Excel 2016 and SPSS version 21. The result of this study indicate that there is a significant partial effect of electronic word of mouth by 15,4% and bran image by 56,1% on interest buying Avoskin products. There is a significant simultaneous effect of electronic word of mouth and brand image on interest buying Avoskin product by 71,5% and 28,5% influenced by other variables not examined.
Pengaruh Fasilitas Live Music Dan Harga Terhadap Keputusan Pembelian Di Warunk Nonstop Irfan Aji Wiranata; Salim Siregar
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 17 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.477 KB) | DOI: 10.5281/zenodo.7072928

Abstract

This study aims to examine and analyze the effect of Live Music Facility and Price on the Purchase Decision of a case study on Instagram followers @warunknonstop. This study uses quantitative methods with descriptive and verification approaches. The sample in this study was taken from the number of Instagram followers which amounted to 1,708 using the Slovin formula with a total sample of 273 followers. The sampling technique used is purposive sampling. This research uses path analysis technique. The results of this study indicate that there is a correlation between Live Music Facilities and Prices. Partially Live Music Facility has a significant effect on Purchase Decisions as well as Price has a significant effect on Purchase Decisions. Simultaneously Live Music Facility and Price have a significant effect on Purchase Decision by 49.7% while the remaining 50.4% is influenced by other variables not examined. Keyword : Live Music Facility, Price and Purchase Decision.
Pengaruh Brand image dan Flash sale Terhadap Keputusan Pembelian Pada Aplikasi Tokopedia (Survey Pada Followers Tiktok Tokopedia) Muhammad Rizqi Shihab; Salim Siregar
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 7 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7817849

Abstract

Technological developments continue to occur very rapidly. Ease of access to information has a positive impact on society. The Internet has developed a business model where previously conventional trading has become electronic. This development created the emergence of marketplaces in Indonesia. In this study discusses the influence of brand image and flash sales on purchasing decisions. This study discusses the Tokopedia’s marketplace where the object of research is Tik tok Tokopedia's followers. This study uses multiple linear regression analysis with SPSS and Excel tools. The results of the study show that there is a partial or simultaneous influence between brand image and flash sale variables on purchasing decision variables.
Pengaruh Brand Image dan Flash Sale (Penjualan Kilat) Terhadap Keputusan Pembelian Pada Aplikasi Tokopedia (Survey Pada Followers Tiktok Tokopedia 2022) Muhammad Rizqi Shihab; Salim Siregar
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 8 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7901676

Abstract

Technological developments continue to occur very rapidly. Ease of access to information has a positive impact on society. The Internet has developed a business model where previously conventional trading has become electronic. This development created the emergence of marketplaces in Indonesia. In this study discusses the influence of brand image and flash sales on purchasing decisions. This study discusses the Tokopedia’s marketplace where the object of research is Tik tok Tokopedia's followers. This study uses multiple linear regression analysis with SPSS and Excel tools. The results of the study show that there is a partial or simultaneous influence between brand image and flash sale variables on purchasing decision variables
Pengaruh Promosi dan Brand image terhadap Minat beli di agoda (Studi pada Follower instagram Agoda) Armando, Riko; Siregar, Salim
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 21 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14504257

Abstract

Penelitian ini memiliki tujuan untuk menguji dan menganalisis mengenai Pengaruh Promosi dan Brand Image terhadap Minat beli di Agoda Pada Follower Instagram AgodaIndoneisa. Penelitian ini menggunakan metode kuantitatif deskriptif verivikatif dengan pendekatan analisa korelasi dan Analisa jalur ,Populasi dalam penelitian ini adalah para pengikut Instagram Agoda Indonesia dengan menggunakan Tabel Issac dan Michael untuk menentukan jumlah sampelnya dan didapati hasil sebanyak 342 responden, Penelitian ini menggunakan teknik analisis data analisa korelasi dan analisis Jalur dengan alat bantu analis software SPSS 16 for windows. Hasil penelitian ini menunjukkan bahwa koefisien korelasi antara variabel Promosi (X1) dan Brand Image (X2) sebesar 0,645. Oleh karena itu, Promosi (X1) dan Brand Image (X2) memiliki hubungan yang kuat, dan juga Promosi (X1) dan Brand Image (X2) memiliki pengaruh positif terhadap Minat beli di Agoda
Pengaruh Social Media Marketing Dan Brand Image Terhadap Minat Beli Produk Mari Oppa (Studi Kasus Pada Followers Akun Instagram @Marioppa.Id) Rahmadhani, Sahrul Fizky; Siregar, Salim
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14462812

Abstract

This research aims to analyze the influence of social media marketing and brand image on purchase intention Mari Oppa products using quantitative methods and descriptive verification analysis. Sampling used a non-probability sampling method with purposive sampling, which resulted in a total sample of 391 respondents. The analysis technique used is multiple linear regression analysis and hypothesis testing using the t test and f test using SPSS 25 tools. The research results show that there is a partial and simultaneous influence between social media marketing and brand image on purchase intention.
Pengaruh Influencer dan Inovasi Produk terhadap Keputusan Pembelian Produk Virtual dalam Mobile Legend Febrianto, Dani; Siregar, Salim
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 9.A (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of influencers and product innovation on purchasing decisions for virtual products in the Mobile Legends game, with a case study of the Mobile Legend Universe Discord community. The study used quantitative methods with a multiple regression analysis approach to test the relationship between the independent variables (influencers and product innovation) and the dependent variable (purchase decision). The results showed that influencers have a positive influence of 35.6% on purchasing decisions, with the main indicators being reputation and information updates submitted by influencers. Meanwhile, product innovation exerts a greater influence, at 50.4%, mainly through affordable product prices and product revisions that improve user experience. Simultaneously, these two variables influence purchase decisions by 54.4%, while the other 46.2% is influenced by other factors not explained in this study. These findings underscore the importance of influencer-based marketing strategies and product innovation in increasing player interest in and loyalty to in-game virtual products.
Co-Authors Agung Apriyadi Ahmad Zaelani Ananda Nabilaturrahmah Anjani, Regina Febiola Apriyadi, Agung Armando, Riko Batu, Reminta Lumban Bram Indra Dian Hakip Nurdiansyah dillah, Tasya sasa Efrian Fardani Fajar Ramadhan, Fajar Fardani, Efrian Febrianto, Dani Helfi, Yudi Hernina Melinda Irfan Aji Wiranata Kevin Refauzi Mellyani, Astrid Puspita Muhammad Rizqi Shihab Mulyajati, Rahmanto Munjir, Fhaisal Haris Muslihat, Asep Putri Dwi Fazrin Putri Jamila Raden Aditya Kristamtomo Putra Rahmadhani, Sahrul Fizky Regie Ardiansa Regina Febiola Anjani Ricky Adrianto Satria Wibowo Rizki Amelia Savrila Sekar Alifia Wibowo Wiwik Handayani