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Journal : Jurnal Bahasa Rupa

Aset Budaya Sebagai Konsep Destination Branding Desa Ngadas Kabupaten Malang Dhika Yuan Yurisma
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.836

Abstract

Destination branding is an effort to build people's perceptions of a destination, by marketing or introducing existing potentials and advantages, so that it can become an identity for a destination. Ngadas Village, located in Malang Regency, is one of the four villages of the Tengger tribe that has cultural potential and natural wealth that can be developed into a tourist destination. Therefore, it is necessary to design a destination branding for Ngadas Village so that its potential can be recognized and become a characteristic of the village. The main purpose of this design is to communicate Ngadas Village to the wider community so that the cultural heritage of Ngadas Village can be maintained and sustainable, besides that it can also help the welfare of the people of Ngadas Village. With this Destination branding, Ngadas village has the opportunity to introduce its potential, while preserving the cultural heritage for its successors. The research method used in Destination branding uses qualitative methods with a direct approach to the field and in-depth interviews with related parties to deepen knowledge about Ngadas village. From this method, it is found that the Ngadas village has cultural assets that become verbal concepts, visual concepts and media strategies in this design.
3D AUGMENTED REALITY SEBAGAI PENDUKUNG BRANDING MUSEUM MPU TANTULAR SIDOARJO Prasetya, Ardian Jaya; Dhika Yuan Yurisma
Jurnal Bahasa Rupa Vol. 7 No. 1 (2023): Bahasa Rupa Desember 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i1.1409

Abstract

Visitors to the Sidoarjo MPU tantular Museum are dominated by school students who receive assignments from school. Lack of attractions and information in each museum collection causes visitors to be less interested in visiting. The main objective of this research is to designing three-dimensional Augmented reality design as an effort to brand the mpu tantular museum in Sidoarjo. By using Augmented reality technology, visitors can interact directly with museum collections. The method used in this study is the Multimedia Development Life Cycle with a direct approach by observation and interviews. From the results of data analysis, it was found that the concept of augmented reality was used, namely in the form of an Instagram application filter so that visitors would immediately share their experiences visiting the mpu tantular museum on their social media and be able to communicate to the public. The media implementation uses a 5x5 cm sticker affixed near the selected collection as a marker, visitors only need to scan the marker.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah Khoir Riqqoh Achmad Yanu Aliffianto Agus Sachari Alfathan, Ika Alisia, Stella Anggara, Fredian Dwi Ardian Jaya Prasetya Ardian Jaya Prasetya Ardian Jaya Prasetya Balya, Ahmad Candraningrat, Candraningrat Chandra, Cynthia Joanna Darwin Yuwono Riyanto, Darwin Yuwono EBW, Agung Eko Cahyono Saderi, Eko Cahyono Erdiana, Setya Putri Faradita, Nadya Cahya Fenty Fahminnansih, Fenty Firdaus, Muhammad Yusuf Firmansyah, Rahmat Aulia Hardman Budiardjo, Hardman Hidayah, Maula Imansyah, Surya Adi Indah Aulia Damayanti Islamiyah, Ainun Ixsora Gupita Cinantya, Ixsora Gupita Jamhari Jamhari Karsam Karsam Kusuma, Mahardika Rachman Mochammad Charis Hidayahtullah Muh Bahruddin Munthasor, Ghavin Nizar Mustakim, Wilyan Nadya Cahya Faradita Nathanael, Clemen Ogi Nurdiansyah, Pungky Gilang OKTAVIANI, RIA Oktaviyan, Erwin Patricia, Florens Debora Permadi, Anggriano Sandy Prakasa, Aditya Agung Pranata, Nino Septian Prasetya, Ardian Jaya Pratiwi, Novita Prayoga, Al Lukman Arif Priyambudi, Eko Religi, Nadia Sakinah Ridariono, Noviani Rizky Rizal Afriansyah Rudi Santoso Sadewo, Herlin Roesmarlina Saputro, Dwi Cahyo Ponco Setya Putri Erdiana Setya Putri Erdiana Shofi Sabian Sjam, Shofi Sabian Sholekhah, Risna Awalia Sigit P, Sigit Siswanto, Edwind Adryan Siswo Martono Siswo Martono, Siswo Siti Mujanah Sumedi, Misbahul Suwandi, Fikri Tamalanrea, Alpha Dian Taufik Akbar Uqba, Muhammad Tuhmadu Wicaksono, Yohanes Anggoroadi Yekti, Rendy Bramestian Pratama YULIVIANA, LISA ACDHA