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Journal : Letterlijk

Tinjauan Dampak Persaingan Toko Ritel antara Indomaret dan Alfamart terhadap Preferensi Konsumen di Kabupaten Kuningan Zainul Ridwan, Efwan; Puspitasari, Dian; Rahmawati, Elisah; Kurnia Illahi, Fika Khoirunnisa; Alsakinah, Gisa
Letterlijk Vol 1 No 1 (2024): Letterlijk
Publisher : Program Studi Ilmu Hukum, Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/letterlijk.v1i1.49

Abstract

Retail stores are a business that is classified as having the potential to reaps large profits. The increasing presence of these retail stores offers alternative choices for consumers' shopping activities. The purpose of this research is to find out consumer preferences in choosing the retail store they use as a place to shop in Kuningan Regency, as well as to find out what variables influence consumer preferences in choosing this retail store in Kuningan Regency. The population in this research is consumers of Indomaret and Alfamart retail stores in Kuningan Regency. The sample size used in this research was 33 consumers of Indomaret and Alfamart retail stores in Kuningan Regency. This type of research uses comparative research which aims to see differences in results from selected variables using a questionnaire on the sample. The research results show that there are significant differences between consumer preferences in choosing the retail store they need. Indomaret in Kuningan Regency must improve its quality to increase people's purchase intention. Keywords: Alfamart; Consumer Preferences; Indomaret
Co-Authors -, Eniyati Agnes Wulandari, Anastasia Al-Miraza Hsb, M. Yusril Ihza Alfaresa, Aisyah Alfie Ardiana Sari Alsakinah, Gisa Aminuyati Anamardiyah Ramadani, Aisyah Andriani, Meta ANDRIANI, TRI Ardiana Sari, Alfie Armaniar, Armaniar Arminda, Wenny Astini, Baik Nilawati Aulia, Mutia Azizah Mahary Batubara, Lokot Ridwan Bukhori Muslim Chandrasasmito, Chandrasasmito Choiron, Dita Salsabila Cut Warnaini Dadang Iskandar, Dadang Deddy Wahyudin Purba Deni Deni Desmanita Desrita Desrita Dewi Anggraeni, Fatimah Dhewi Nurahmawati Efrita, Azizah Putri Eka Noviana, Rizky Endang Sutrisna Eniyati Erna Sulistiyawati Erric Wijaya, Erric Fachrina Aprilia, Fachrina Fachrina Wibowo, Fachrina Fajri, Surya Febriyanti, Hana Ferdiansyah, Adam Ferli, Ossi Firmansyah, Mhd Adi Gifani, Jenny Amelia Gunawan Gunawan Gunawan, Heru Happy Novriyanti Purwadi Hardiansyah Hardiansyah Hariyani, Riska Harmayani Harya, Gyska Indah Hasibuan , Syafrizal Heryadi, Adi Hura, Riusman Ika Fitria Ayuningtyas Ika Permatasari Ilham Kuncahyo, Ilham Indra Satria Irin Caisarina Izzati, Nabila Rahma Januarti, Catur Ifda jeki Kadriyan, Hamsu Karo, Marni Kirana, Nanda Wahyu Indah Kumorojati, Ratih Kurnia Illahi, Fika Khoirunnisa Kusumadewi, Feny Lesmana, Tri Andika Lubis, Abdul Malik Kamarullah Maelani, Dwi Maelani, Dwi Maharani, Adinda Ayu Tri Kartika Makmur, Munandar Maternity, Dainty Meyyanti, Henny Putrie Mohd Arshard, Wan Nur Rukiah Mudzakkir, Muhammad Mustika Wati, Mustika Mustofa, Nauval Nasution, Nurdila Hasana Ningrum, Hesti Sulistia Nizirwan, Muhammad Iqbal Nur Rahmawati, Aulia Nurrika, Dietta Nuryanih, Lifit P, Dhito Dwi Pramesti, Anselma Abistha Puspikawati, Septa Indra Putri Arthadewi, Anisa Putri, Adilia Karisma Putri, Putri Pusvitasari Rahim , Vina Rica Rahmawati Sholihah, Nur Rahmawati, Elisah Rajagukguk, Denni Samuel Ramadhani, Halimah Shafira Rumiati Rumiati, Rumiati Rusyda, Ahmad Naufal Salsabila Salsabila, Unik Hanifah Saryanti, Dwi Satri, Nurul Atika Simanjuntak, Al Imran Sirait, Lenny Irmawaty Situmeang, Marsondang Sjahruddin, Herman Sri Trisnaningsih Sundari, Pungky Suranti, Ni Made Yeni Susi Erna Wati Susilawati, Ela Susilowati Susilowati Suwarti, Asri Dwi Syahfikri, Mahesky Tri Sunarsih Wahyudi, Akmal Widyastuti, Ayu wijaya, endah Wijayanti, SY Trihana Wirayudha, Yosia Dimas Yulinda, Dwi Yunani Yunani Zahar , Intan Zahar, Intan Zai, Endriyaman Zainul Ridwan, Efwan Zaneta, Dinayu Putri Wyanet