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All Journal Jurnal Kebijakan Publik Jurnal Pemberdayaan Masyarakat Madani (JPMM) Penelitian Pendidikan Geografi Procuratio : Jurnal Ilmiah Manajemen Jurnal Pendidikan Vokasi Otomotif Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Jurnal Pendidikan JCDD Pedagogos : Jurnal Pendidikan Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Integrasi : Jurnal Ilmiah Teknik Industri EJCBLT IJMI International Journal of Technology and Education Research
Andi Putra
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Journal : Procuratio : Jurnal Ilmiah Manajemen

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PENGARUH HARGA, PRODUK, BRAND IMAGE, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI PT. KARYA NUSANTARA PROPERTINDO PEKANBARU Putra, Andi; Ng, Martha
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 3 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i3.4106

Abstract

This study aims to determine the effect of price, product, brand image, and service quality on customer satisfaction at PT. Karya Nusantara Propertindo Pekanbaru. The population of consumers in this study are consumers who have made purchase transactions at PT. Karya Nusantara Propertindo totaling 108 people. The sampling technique used in this study was a saturated sample, with a total of 108 respondents. The data collection technique used research questionnaires and literature studies, the data analysis technique used was multiple linear regression analysis. The results of this study indicate that product, brand image, and service quality have a positive and significant effect on customer satisfaction, while price has a negative and significant effect on customer satisfaction. Penelitian ini bertujuan untuk mengetahui pengaruh harga, produk, brand image, dan kualitas pelayanan terhadap kepuasan pelanggan pada PT. Karya Nusantara Propertindo Pekanbaru. Populasi konsumen dalam penelitian ini adalah konsumen yang telah melakukan transaksi pembelian di PT. Karya Nusantara Propertindo yang berjumlah 108 orang. Teknik pengambilan sampel dalam penelitian ini yang digunakan adalah sampel jenuh, dengan jumlah 108 responden. Teknik pengumpulan data menggunakan angket penelitian dan studi pustaka, teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa, produk, brand image, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, sedangkan harga berpengaruh negatif dan signifikan terhadap kepuasan pelanggan.
Co-Authors Anita Susilawati Arif Rizki Marsa Asiah Asiah Budiarni, Rini Chalid Sahuri Dedy Masnur, Dedy Edwin Edwin Junaidin, Junaidin Karsina, Karsina Kesuma, Ocha Raganata Khairul Annisa La Ode Amaluddin, La Ode Ng, Martha Nidya Wisudawati Putri, Nofelia Romy Rurry Patradhiani Sahary, Fitry Taufik Siti Raudah Suherman, Suherman Susri Mizhar Sutiman Sutiman, Sutiman Syafri Yohanes Zainal Arifin Zulkifli