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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen JPPM (JURNAL PENELITIAN DAN PEMBELAJARAN MATEMATIKA) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal REKOMEN (Riset Ekonomi Manajemen) International Journal of Business Studies Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bakti Masyarakat Indonesia BERNAS: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Diqbal Satyanegara
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)

 1 
Pengaruh Kepercayaan, Berbagi Informasi, Dan Kolaborasi Yang Terintegrasi Terhadap Kinerja Rantai Pasok Pada Industri Kayu Dede Nurjanah; Moh Mukhsin; Diqbal Satyanegara
Tirtayasa Ekonomika Vol 18, No 1 (2023)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v18i1.18804

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kepercayaan, berbagi informasi, dan kolaborasi yang terintegrasi terhadap kinerja rantai pasok pada sebuah industri kayu. Terdapat empat variabel yang digunakan dalam penelitian ini, yaitu kepercayaan sebagai variabel (X1), berbagi informasi sebagai variabel (X2) kolaborasi yang terintegrasi sebagai variabel (X3) dan kinerja rantai pasok sebagai variabel (Y). Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Non Probability Sampling dengan jenis sampel jenuh, teknik sampel ini dipilih karena jumlah populasi kurang dari 100. Dengan mengambil PD Lembah Alam sebagai objek penelitian, sampel penelitian ini adalah seluruh anggota rantai pasok perusahaan yang berjumlah 37 responden.  Alat analisis yang digunakan dalam penelitian ini adalah SmartPLS 3. Hasil penelitian ini menyatakan bahwa: (1) Kepercayaan berpengaruh positif dan signifikan terhadap kinerja rantai pasok. (2) Berbagi informasi berpengaruh positif dan tidak signifikan terhadap kinerja rantai pasok. (3) kolaborasi yang terintegrasi berpengaruh positif dan signifikan terhadap kinerja rantai pasok.
Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Zohir, Muhammad; Lutfi, Lutfi; Satyanegara, Diqbal
Tirtayasa Ekonomika Vol 19, No 2 (2024)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v19i2.29715

Abstract

This study aims to determine the role of Brand Image in mediating between Product Quality and Product Innovation on Purchasing Decisions among Supermi Instant Noodle Consumers in Serang City. The research method used is quantitative with a descriptive approach. The population in this study were residents of Serang City with a sample size of 180 respondents using a purposive sampling technique. The data analysis method used is Structural Equation Modeling (SEM) using SmartPLS 3.2.9 analysis software. The results of this research show that: (1) Product quality does not have a significant effect on purchasing decisions. (2) Product Innovation has a positive and significant effect on Purchasing Decisions. (3) Product Quality has a positive and significant effect on Brand Image. (4) Product Innovation has a positive and significant effect on Brand Image. (5) Brand Image has a positive and significant effect on Purchasing Decisions. (6) Brand Image is able to mediate the influence of Product Quality on Purchasing Decisions. (7) Brand Image is able to mediate the influence of Product Innovation on Purchasing Decisions. 
Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Coffee Shop Di Kota Serang Banten Novita, Andrea; Mukhsin, Moh; Satyanegara, Diqbal
Tirtayasa Ekonomika Vol 19, No 1 (2024)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v19i1.26424

Abstract

This research was conducted to determine the influence of Product Innovation and Product Quality on Competitive Advantage at Coffee Shops in Serang City. The method used in this research is quantitative research with a type of causal research. The population and sample in this study used the Slovin technique (Sugiyono, 2017) with a predetermined formula and a calculated sample size of 58 respondents. The data analysis technique in this research uses the SmartPLS 3.3.3 analysis tool. The results of this research show that: (1) Product innovation has a positive and significant effect on competitive advantage in coffee shops. (2) Product quality has an positive and significant effect on competitive advantage in coffee shops.
Co-Authors Asep Suryana Asmi Ayuning Hidayah Dede Nurjanah Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fathurrohman, Maman Gemilang, Adip Putra Jannah, Fitri Miftakhul Khoirunisa, Salsa Nashiroh Lesmana, Rian Lutfi, Lutfi Martina Dwiastuti Muhammad Johan Widikusyanto Muhammad Syamsun Mukhsin, Moh Mukhsin, Moh. Musa Hubeis Nashah, Dar'el Novita, Andrea Pamungkas, Aan Subhan Putra, Deni Dwi Putri, Solehatin Ika Rucheni, Rucheni Solehatin Ika Putri Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Zohir, Muhammad