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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Profitability
Susanto Susanto
Universitas Sarjanawiyata Tamansiswa Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmu Manajemen Profitability

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THE INFLUENCE OF PRICE, PRODUCT QUALITY AND LOCATION ON THE PURCHASE DECISION OF LOCAL FOOD SNACKS AND SOUVENIRS FOR THE SUKAMAJU FARMING GROUP, AJAOBAKI VILLAGE, MOLLO UTARA DISTRICT, SOUTH TIMOR REGENCY Susanto Susanto; Ronaldo Ismail Abi; Nonik Kusuma Ningrum
Jurnal Ilmu Manajemen Profitability Vol 6, No 1 (2022): FEBRUARI 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v6i1.6962

Abstract

This research aims to find out how much influence the variable price, product quality and location on the decision to buy Snacks and Souvenirs from Local Food Sukamaju Farmers Group Ajaobaki Village. This research is a quantitative study using the SPSS program with a sample number of 200 respondents who are customers and consumers of Snack and Souvenir Products from Local Food Sukamaju Farmers Group who have bought and consumed Snack and Souvenir products once or more. The results of these findings showed that product quality and location variables had a significant effect on purchasing decisions. While the price variable indicates that there is no significant influence on the purchase decision. The implications of this research can be a reference for business owners in formulating strategies to improve the purchase decision of Snacks and Souvenirs of Sukamaju Farmers Group related to price, product quality and location.
Co-Authors Nonik Kusuma Ningrum Nur Halimah Binti Abdul AZIZ Ronaldo Ismail Abi