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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Journal of Fundamental Management (JFM)
Catharina Aprilia Hellyani
Ma Chung University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Referensi : Jurnal Ilmu Manajemen dan Akuntansi

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SURVEI KUALITAS PELAYANAN PEMILU SERENTAK 2019 SEBAGAI BAHAN EVALUASI BERBASIS RISET BAGI KPPU (TPS 42 dan 43 Kelurahan Bandulan Kota Malang) Catharina Aprilia Hellyani; Seno Aji Wahyono; Novenda Kartika Putrianto
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 9, No 2 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v9i2.2983

Abstract

This study aims to measure 5 levels of service quality to find out how good the service was in the 2019 Simultaneous Election. Service quality was measured by the TERRA dimensions, namely tangibility, empathy, responsiveness, reliability, and assurance with a Likert measurement scale. The object of this research was 280 residents who were active voters at TPS 42 and 43, with a sample of 60 people. The data that has been obtained was processed into descriptive statistical data which were used as a database to determine the dimensions of TERRA which are still not optimal in the next general election. Descriptive data processing showed that most of the respondents strongly agree with the statement of service quality related to the TERRA dimension. The measurement result showedthat the service quality of TPS 42 and 43 is in the high range scale. This shows that the quality of service at TPS 42 and 43 was very good and complies with KPPS guidelines so that it should be used as a role model for other TPS.
ANALISIS PENGARUH IDENTITAS, CITRA DAN KEPERCAYAAN TERHADAP LOYALITAS MEREK Seno Aji Wahyono; Catharina Aprilia Hellyani; Liem Gai Sin
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 9, No 2 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v9i2.3031

Abstract

This study aims to analyze the influence of identity, image, and trust on brand loyalty Honda motorcycles in Malang. Using quantitative methods with a population of 2,364 users in Malang City, a sample of 100 respondents was taken through purposive sampling. The data was obtained through a questionnaire survey which was tested with multiple linear regression. The results show that brand identity affects brand loyalty with a significance of 0.000 and a regression value of 0.376; in addition, the brand image has a significant value of 0.001 and a regression value of 0.341; brand trust has a significance value of 0.005 and a regression value of 0.295; and brand identity, brand image, and brand trust simultaneously affect brand loyalty with a significance value of 0.000 which indicates a positive relationship to brand loyalty. This is due to the advantages of Honda motorcycles in terms of advanced technological features and saving gasoline, as well as attractive appearance and design
Co-Authors Dewi Latifa Hartomy Akbar Basory I Gusti Ngurah Agung Arya Bhakta Narayana Liem Gai Sin Putrianto, Novenda Kartika Seno Aji Wahyono Uki Yonda Asepta