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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen AKRUAL: Jurnal Akuntansi Jurnal STIE Semarang (Edisi Elektronik) Ekonomi dan Bisnis Business and Finance Journal Jurnal MEBIS (Manajemen dan Bisnis) JMK Jurnal Manajemen dan Kewirausahaan Jurnal Fokus Manajemen Bisnis Airlangga Journal of Innovation Management International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Business Review BISMA (Bisnis dan Manajemen) Jurnal Akuntansi dan Keuangan Indonesia Khulasah : Islamic Studies Journal ABM: International Journal of Administration, Business and Management
Sanju Kumar Singh
Faculty Of Economics And Business, Universitas Airlangga
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : MIX : Jurnal Ilmiah Manajemen

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ANALYZING ENTREPRENEURIAL MARKETING ON INNOVATIVE PERFORMANCE Teofilus Teofilus; Sanju Kumar Singh; Timotius FCW Sutrisno; Anthony Kurniawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.019 KB) | DOI: 10.22441/mix.2020.v10i1.006

Abstract

Resource Based View (RBV) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowledge about the target market, not having a good enough SMES management systems, competitor competition, and price from suppliers that fluctuate. The purpose of this study is to determine the effect of Entrepreneurial Marketing on Innovative Performance. This study uses questionnaire as a research instrument for 35 respondents, SMEs who sell snacks in Surabaya city. The results of this study indicated that Entrepreneurial Marketing, consisting of Market Orientation and Entrepreneurial Orientation, has a positive and significant influence on Innovative Performance of SMEs. This shows that the SMES business unit that implements Entrepreneurial Marketing will experience an increase in the performance of the business unit
Co-Authors Abdul Haris Alexander Wahyudi Henky Soeparto Anak Agung Ngurah Eddy Supriyadinata Gorda Anis Marjukah Anthony Kurniawan Arif Julianto Sri Nugroho Bahrul Ulum Ballav Niroula Christiana, Nova Febry, Timotius Gautama, Anak Agung Ngurah Restu Gyanwali, Achyut Henry Susanto Pranoto I Gusti Ngurah Widya Hadi Saputra Jamil, Nor Suhaira Jitendra Prasad Upadhaya Jitendra Prasad Upadhyay Kadek Devi Kalfika Anggria Wardani Koirala, Kamal Bahadur Komang Ayu Krisnadewi Kusuma, Marhaendra Mani Acharya, Paras Nindria Untarini Niroula, Ballav Nova Christiana Nuri Aslami Panthi, Suresh Prasad Upadhyay, Jitendra RAHMAT SETIAWAN Rismawati br Sitepu Sah, Binod Sayyida Sayyida Sha, Binod Sitanggang, Eva RA Sitanggang, Eva Rianty Angelina Subrata, I Wayan Wisnu Teofilus Teofilus, Teofilus Upadhyay, Jitendra Prasad