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All Journal Islamic Ecomonics Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Al-Amwal Jurnal Tabarru': Islamic Banking and Finance Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Investasi Journal of Economics and Business UBS DEMAnD Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen dan Organisasi Review (MANOR) JIHBIZ :Global Journal of Islamic Banking and Finance. ProBisnis : Jurnal Manajemen Az Zarqa': Jurnal Hukum Bisnis Islam Gemilang: Jurnal Manajemen dan Akuntansi Mutanaqishah: Journal of Islamic Banking Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Economics Lariba Kalianda Halok Gagas Indonesian Journal of Accounting and Business Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal of Islamic Economics and Finance Jurnal Ekonomi, Manajemen, Akuntansi
Adib Fachri
Universitas Islam Negeri Raden Intan Lampung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah

 1 
Pengaruh Advertising, Financial Literacy, dan Personal Selling Terhadap Keputusan Menjadi Nasabah Koperasi Simpan Pinjam Dalam Perspektif Bisnis Islam : Studi Pada BMT Assyafi’iyah Kc. Sumberagung Pringsewu Khamelia Khoirunnisa; Ersi Sisdianto; Adib Fachri
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 3 (2025): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i3.2640

Abstract

This study is motivated by the increasing competition among cooperatives and the declining number of members at BMT Assyafi’iyah in recent years. This condition indicates the presence of various factors influencing people's decisions in choosing Islamic financial institutions. The purpose of this research is to analyze the influence of advertising, financial literacy, and personal selling on the decision to become a member of a savings and loan cooperative from the perspective of Islamic business principles. The research was conducted at BMT Assyafi’iyah, Sumberagung District, Pringsewu, involving 89 respondents selected through purposive sampling. A quantitative approach was used with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. Data were collected through questionnaires and analyzed using statistical techniques. The results show that advertising has no significant effect on membership decisions, while financial literacy has a significant influence, and personal selling is the most dominant factor. These findings suggest that financial understanding and direct interaction are more effective in attracting prospective members than advertising strategies.
Co-Authors A. Ghofur, Ruslan Abdul Gofur Abdullah Umar ahmad habibi Ahmad Hazas Syarif Anggreini, Nava Anita Tri Milza Bagus Galih Satriyo Bunga Nitami Cania Anggita Putri Cindi Novita Sari Cindi Citra Etika Deri Norita Dharman Dinar Fithriya Hanjadi Dinar Fithriya hanjani Eka Novita Sari, Eka Novita Ersi Sisdianto Evi Ekawati Fatih Fuadi Feby Amelia Ghina Ulfah Saefurrohman Hanjani, Dinar Fithriya Hidayat, Ahmad Wahyu Ilma Amalia, Ilma Khamelia Khoirunnisa M. Yusuf Bahtiar, M. Yusuf Madnasir Madnasir Muhammad Iqbal Fasa Niken Handayani Norita, Deri Novyta sari susiana effendi Nurlaili Oktarizal, Tania Putra, Tegar Pratama Putri, Hamisah Ramadhania Ria, Desma Rini Wijaningsih Salsabila, Amalia Saputra, Abdurrohman Sari, Nadia Puspita Siti Susanti Siti Susanti, Siti SUHARTO Suharto Suharto Suharto Suharto Suharto Syamsul Hilal Utami, pertiwi Vicky F Sanjaya Weny Rosilawati Zahra, Dwi Noviatul Zulaikah Zulaikah Zulaikah