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Journal : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce

Meningkatkan Daya Saing Pasar UMKM Melalui Transformasi Digital Ustadus Sholihin
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2512

Abstract

Digital transformation has become an important key in increasing the market competitiveness of Micro, Small and Medium Enterprises (MSMEs). In this research, various important aspects related to the digitalization of MSMEs are discussed, including the role of social communities in contributing ideas and finding solutions to digitalization problems, as well as collaboration between the government, educational institutions and related agencies in supporting the growth of MSMEs. This research also highlights the difficulties, variables and methodologies in running a web-based business, as well as the importance of data innovation in increasing market efficiency. Focusing on fish marketing, research also shows that the use of information and communications technology (ICT) can influence market efficiency. The results of this research provide recommendations for developing curriculum and development programs that can support MSMEs in facing the challenges of digitalization and increasing the competitiveness of small businesses.
Strategi Pengembangan Produk Hantaran Ustadus Sholihin; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1761

Abstract

Product development strategy is an important issue for the Hantaran MSME group in the city of Kediri. Because the products sold always face big challenges in market competition, to meet the ever-changing desires and needs of consumers. The aim of this research is to determine the right product development strategy for the Hantaran MSME group in Kediri City. The research method used is a qualitative research method and literature study. By taking the research object of the Hantaran UMKM group in Kediri city, totaling 27 members. Data collection techniques in the field were carried out using observation, in-depth interviews, group discussions, triangulation and documents. The results of the research are that MSMEs in the city of Kediri must always actively innovate or develop products to be able to compete by producing quality products, competitive prices and marketing development on various digital platforms that are adapted to changing times. Make good use of the opportunities provided by the Kediri city government.