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Journal : ManBiz: Journal of Management and Business

Pengaruh Inovasi Produk Terhadap Penjualan Coklat Berhantu pada Mf Dessert Nur’aziza; Santi Yunus; Kalvin Parinding; Nuryana Haprin DJ Achmad; Rita Yunus
ManBiz: Journal of Management and Business Vol. 3 No. 3 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.5572

Abstract

Innovation is a mechanism for companies to adapt to a dynamic environment. Therefore, companies must be able to develop new thoughts and ideas, provide innovative products, and improve services to satisfy customers. This research aims to determine the effect of product innovation on sales of Haunted Chocolate at MF Dessert in Palu City. This study used descriptive qualitative method. The results show that in August, sales were relatively high due to product introductions to customers. However, in September and October, sales declined before the innovation was implemented, mainly due to a decrease in interest in sweets. After the innovation was implemented, sales in November and December increased because customers were attracted to the new flavors, many preferring pandan and cappuccino flavors to the original flavors. In conclusion, sales of Haunted Chocolate before the innovation had decreased due to lack of interest in sweet foods. Innovation has a positive effect on sales, as evidenced by an increase in sales after the innovation is implemented.
Analisis Pendapatan dan Kelayakan Usaha Salad Buah pada Mf Dessert Nahdiasma Kirana; Santi Yunus; Mukhtar Tallesang; Farida Millias Tuty; Rita Yunus
ManBiz: Journal of Management and Business Vol. 3 No. 3 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.5573

Abstract

Income is all income received from other parties in the form of money or goods, as well as industrial output, which is valued based on the current amount of money from these assets. Turnover is one of the company's components and the main objective in preparing the income statement. This research aims to conduct an analysis of fruit salad income at Mf Dessert. Through this careful research and comprehensive literature review, it is hoped that we can provide deeper insight into the income that contributes to Fruit Salad at Mf Dessert and provide recommendations that can help Mf Dessert businesses optimize their business potential. The method used is descriptive qualitative. The results of this research show that the average revenue from Mf Dessert is IDR 3,900,000,- per 5 months with production costs incurred of IDR 3,484,873,- per 5 months. The production costs consist of fixed costs of IDR 4,000 per 5 months and variable costs of IDR 3,435,000 per 5 months. From the results of data analysis, it was found that the income earned by fruit salad at Mf Dessert was IDR 415,127 per 5 months. Based on feasibility research on Mf Dessert (R/C Ratio), a value (R/C Ratio) of 1.22 or 1.22 > 1 was obtained, meaning that for every cost incurred Rp. 1, it produces income of Rp. 1.22 so that the revenue is greater than the capital spent. So it can be concluded that the fruit salad at Mf Dessert can be said to be profitable and worth running.