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All Journal JURNAL GIZI INDONESIA JURNAL SAINS PERTANIAN EQUATOR Pendidikan Bahasa Inggris Jurnal Ilmiah Universitas Batanghari Jambi Penelitian Pendidikan Geografi Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah PROJECT (Professional Journal of English Education) Tolis Ilmiah: Jurnal Penelitian INTELEKTIUM Jurnal Pengabdian Masyarakat (ABDIRA) Computer Science (CO-SCIENCE) Jurnal EduHealth Jurnal Multidisiplin Dehasen (MUDE) Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Indonesian Research Journal on Education Jurnal Manajemen Keuangan Syariah AN-NIDA: Jurnal Pendidikan Islam Inspirasi: Jurnal Pengabdian Masyarakat Jurnal Sosiologi Kontemporer
Resti Resti
Undergraduate Program, Faculty of Dentistry, Universitas Indonesia, Jakarta 10430
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Journal : Indonesian Research Journal on Education

 1 
Diplomasi Publik City Branding “Explore Makassar” Pemerintah Kota Makassar terhadap Wisatawan Mancanegara Resti, Resti; Achmad, Achmad
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2230

Abstract

Pariwisata merupakan sektor ekonomi penting bagi banyak kota di era globalisasi, termasuk Makassar. Penelitian ini mengkaji peran strategi city branding "Explore Makassar" dalam meningkatkan daya saing pariwisata kota ini. Penelitian ini mengeksplorasi bagaimana "Explore Makassar" membangun dan mengkomunikasikan identitas uniknya kepada wisatawan mancanegara di tengah persaingan global yang semakin ketat. Metode kualitatif deskriptif digunakan untuk menganalisis implementasi branding dan persepsi wisatawan. Penelitian ini mengidentifikasi kekuatan dan kelemahan "Explore Makassar", serta faktor-faktor eksternal yang memengaruhi keberhasilan city branding dalam konteks pariwisata global. Dalam era digital saat ini, city branding yang efektif menjadi kunci bagi keberhasilan pariwisata suatu kota.
Co-Authors Achmad Achmad Ahmad Firdaus, Ahmad Azrimaidaliza Bili , Melkianus Burchanuddin, Andi Cynantia Rachmijati, Cynantia Damani, Johannes Maysan Dandi, Dandi Diana, An-Nisa Dini Anggorowati Djati , Rambu Liarang Kaweda Erick Gamaliel Esterani, Esterani F. S, Muh Sultan Fadil Mula Hayatudin, Hayatudin Helmizar Heri Kuswara Indah Lestari M, Tirsa Arruan Marwati - Ma’Arif, Salamun Muhammad Fitrawan, La Ode Mulawarman, Aditia Muliyana Muliyana, Muliyana N, Sherliyanti Pirati, Nora Pratiwi Nasir Rahmah , Asmadhini Handayani Rahmidiyani Rahmidiyani, Rahmidiyani Ramadani , Nia Raudhoh Raudhoh Resti Rosi Kumala Sari Rossa Ayuni Sari, Putri Ana Seuk , Ordiana Sopiyan Dalis Sri Wahyuni Jamal Syamsul Bahri Syarifuddin Syarifuddin Theodorus Theodorus Wahyudin Wahyudin Wahyudin Wahyudin Wati, Rizka Annisa Weldy, Weldy Yamin, Yamin Yunus Yunus Zufiyardi, Zufiyardi