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All Journal Journal of Language and Literature Al-'Adalah Jurnal Pendidikan dan Pembelajaran Kimia (JPPK) Episteme: Jurnal Pengembangan Ilmu Keislaman DERIVATIF Economic Education Analysis Journal Jurnal Ilmiah Al-Syir'ah JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Kesehatan Holistic JURNAL PENDIDIKAN TAMBUSAI JURNAL EDUCAZIONE : Jurnal Pendidikan, Pembelajaran dan Bimbingan dan konseling J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Journal of Midwifery Binawan Student Journal Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Jubah Raja : Jurnal Bahasa, Sastra, Dan Pengajaran Jurnal Keperawatan Bunda Delima Legacy: Jurnal Hukum dan Perundang-undangan Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Allimna Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Epistemé: Jurnal Pengembangan Ilmu Keislaman International Journal of Economics, Business and Innovation Research
Rohmawati Rohmawati
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

 1 
Mengeksplorasi Strategi Variasi Produk Untuk Meningkatkan Loyalitas Pelanggan: Studi Kualitatif di Palapa Toserba Wadung Asri Rohmawati Rohmawati; Siti Aisyah; Eli Masnawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1135

Abstract

Customer loyalty is a key aspect for the success and desirability of a retail business. Product variations can be an effective approach to increasing customer loyalty. However, in-depth understanding of various product strategies that can increase customer loyalty is still limited. The aim of this research is to explore and understand the variations in product strategies that can be implemented by Palapa Toserba to increase customer loyalty. This research uses a qualitative approach, data is collected through interviews with customers and observation. The results of this research can increase customer loyalty. This research provides valuable insight for Palapa Toserba Wadung Asri and other retail companies in implementing effective product variety strategies to increase customer loyalty
Analisis Pemasaran Sosial Media Melalui Perkembangan Teknologi Terhadap Produk Smartwatch Siti Aisyah; Rohmawati Rohmawati; Eli Masnawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1138

Abstract

Something that is quite significant about smartwatches today is their role in helping users monitor health and fitness, by carrying various superior features ranging from measuring heart rate, measuring oxygen pressure in the blood, footsteps, running distance, GPS features, calculating sleep hours, notifications. cell phone, music settings and answering incoming calls. What is no less interesting about smartwatches is that their internal devices are very modern for users ranging from teenagers to adults. This research was carried out through monitoring social media and conducting research in the research office area located in Ruko Apartment Puncak Bukit Golf No. 1. The influence of using social media is sufficient to function as an effective platform for promoting smartwatch products, which provides direct interaction between sellers and buyers.
Co-Authors Aan Anisah Adilla, Queen Ahmad Saeroji Ainun Ni'mah Al Anam, Muhammad Mufti Al Ayubi, Sholahudin Al ‘Ayubi, Sholahuddin Anggraeni, Milka Anshori, Rika Oktaviani Arkhan, Rifky Arne Huzaimah, Arne Arti, Widi Aryanti, Khofifah Avinda Diana Rahiliah Carolin, Wafa Nabiilah Deddy Junaedi Dewi, Dian Cynthia Dian Kartikasari Eli Masnawati Erdita, Dellia Faidati, Ashima Faizah, Noor Farida, Reica Vina Febri Yuliani Fitriani, Elsa Lailatul Gufron, Moh. Hasan, Laila Azmila Hendrita, Noni Hilmayasari, Rizma HIMMAH, MUFIDATUL Holijah Holijah Hosen, Maria Ulfa intan permata sari Jamila, Nur Abdina Januharto Partono Jayatmi, Irma Karimah, Faiqotul Khasanah, Widya Nur Kholifatul Fiardillah Kurniati, Willujeng Lestari, Prita Maharani, Silvia Mahardika, Rani Maulani, Zulviana Nurahma Mei Andri Yani Moch Faizal Rachmadi Muhammad Abdillah Nina Kadaritna Nuri Asa Kamaliatul Izzi Oktapiana, Putri Dian Pradani, Rizki Febri Eka Primadevi, Inggit Rahmi Dewi Ramadhan, Fenni Valianda Amelia Ramdan Hadi Rina Setyaningsih Sary, Nilda Sholehhudin, Muhammad Sianturi, Renta Siti Aisyah Siti Rahmadan Ningsih Sugesti, Retno Sulistiawati , Yuni Sunari, Tia Bella Susilaningtyas, Tri Suwandi Suwandi Syahril Siddik, Syahril Syahrul Udin Tamudin, M. Tasviri Efkar Trisnawati, Budi Utami, Ryadini Riyan Verdyan, Nesya Pradini Vitaloka Vitaloka Wulandari, Anna Dwi Yusa, Viola De Zannah, Miftahul