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Journal : Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)

Strategies for Developing Saba Village as a Community-Based Tourism Village in Gianyar Regency I Made Agus Purusha Utama; Ida Bagus Putra Negarayana; I Gede Made Sukariyanto
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11184

Abstract

This research identifies the development of community-based tourism in Saba Village, Gianyar Regency, with a focus on the economic, social, cultural, environmental, and political dimensions. A qualitative method was employed, involving in-depth interviews and analysis using the IFE, EFE, and Grand Strategy matrices. The results indicate high community participation in tourism activities, with local culture remaining intact without significant acculturation. Environmental management is well-implemented, although the concept of carrying capacity is not fully applied. Community participation in decision-making is quite strong, although collaboration with the private sector is still limited. Based on the grand strategy analysis, Saba Village adopts a Strength-Opportunity (SO) strategy to develop tourism based on local culture, build external partnerships, and optimize technology and community involvement, thus supporting the village's vision of becoming a peaceful, cultural, and prosperous tourist destination.
Foreign Tourists' Preferences for Wellness Tourism Products in Ubud Ni Kadek Putri Prilandini; Hartanti Woro Susianti; Ida Bagus Putra Negarayana; Ni Made Tirtawati
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11667

Abstract

Wellness tourism in Ubud has started to re-emerge since 2020 with increasingly diverse wellness tourism product characteristics in line with the demand for wellness tourism products in Ubud, such as yoga retreats, meditation retreats, spiritual retreats, detoxes, and spa resorts. To focus on the development of the Ubud tourism area, it is necessary to identify the tendency of tourists to purchase tourism products so that the management of the Ubud tourism area. This study aims to determine the preferences (tendencies) of tourists in purchasing wellness tourism products in Ubud. A quantitative approach was used in this study by analyzing descriptive statistics and the number of respondents used was 120 people. This study resulted in foreign tourists' preferences for mind mental activity/education products being volunteers (volunteering), for health nutrition/diet products being detoxes (detox), for body physical fitness/beauty care products being pilates classes (pilates classes), for relaxation rest/meditation products being traditional massage (traditional massage).